Busy. Please wait.
Log in with Clever

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever

Username is available taken
show password

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't Know
Remaining cards (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Communications Ch 10

Exploring Mediated Communications

Agenda-setting: The process by which media identify and structure important and meaningful issues for audiences.
Cultivation Theory: An approach to media research which argues that media consumption has a cumulative influence in promoting a shared worldview.
Electronic Society: The stage at which all forms of communication have been influenced, either directly or indirectly, by electronic media.
Entertainment: The form of gratification we get when media function as a form of wish fulfillment, providing satisfying images and stimulating emotions.
Gatekeepers: Editors, producers, webmasters, and other media managers who decide which messages will get produced.
Gratification Function: The active use of media to fulfill needs and desires.
Hypodermic Needle Model: Explains direct media effects by suggesting that a specific message can be "shot" into an unsuspecting audience.
Information: When discussing media gratification, the desire for knowledge based on curiosity, personal investment or need.
Literacy: The ability to comprehend and use written symbols.
Mass Communication: The creation of meaning through messages sent to a large, unseen and anonymous audience.
Media: The vehicles that carry messages.
Media Literacy: The ability to understand the language of media and critically assess the contribution of media to society.
Media Synergy: The use of media conglomerates of as many channels of delivery as possible for similar content.
Oral Cultures: Cultures in which speaking and hearing are the dominant forms of communication.
Selective Exposure: People choose to watch or listen to media messages that confirm existing beliefs.
Selective Retention: People choose to remember media messages that confirm existing beliefs.
Social Utility: The function media serve when they provide common topics about social relationships and models for behavior.
Surveillance: The function of media to keep the public informed about social and political events.
Technological Convergence: The union of different, specialized media to meet the individual needs of users.
Third Person Effect: The belief that media influence others more than ourselves.
Created by: foster1317
Popular Miscellaneous sets




Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
restart all cards