Conformity Matching
| Informative Social Influence |
| Resulting from ones willingness to accept others opinions about reality |
| Diminished effort by individuals when given a task as a group. People exert less effort. |
| Desire for "harmony" or need for solution overrides realistic approach to alternatives |
| Mimicking others expressions to know how they are feeling |
| Presence of others boosts performance |
| Adjusting our behavior or thinking toward some group standard. |
| Difference within the group tend to amplify as time goes on |
| Resulting from a persons desire to gain approval or avoid disapproval |
| Unselfish regard for the welfare of others |
| Learn social behavior by observing, irritating, and being rewarded or punished |
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