Question | Answer |
media | the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely |
Medium | singular of media |
media literacy | Being able to deconstruct media texts, know how they are made and why. |
mass media | The methods of communication that reach a large number of people at the same time. |
pop culture | commercial culture based on popular taste. |
status quo | what is "normal" |
bias | Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. |
subjective | Based on or influenced by personal feelings, tastes, or opinions |
objective | Not influenced by personal feelings or opinions in considering and representing facts. |
explicit meaning | Stated clearly and in detail, leaving no room for confusion or doubt. |
implicit meaning | Implied though not plainly expressed |
CRTC | Canadian Radio-television and Telecommunications Commission |
Preferred reading | the interpretation of the script that is stressed by the author or the text itself. |
Oppositional reading | a reading of a media text that rejects the ideological positioning and apparent meaning intended by the producers of the text and substitutes a radical alternative. |
Denotation | The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. |
Connotation | An idea or feeling that a word invokes for a person in addition to its literal or primary meaning. |
Media synergy | The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects |
Cross promotion | The cooperative marketing by two or more companies of one another's products |
Cross advertising | Advertising the same product or service across several different types of media. |
Stereotype | A widely held but fixed and oversimplified image or idea of a particular type of person or thing |
VNR's | Video New Releases |
Psychographics | Psychology of demographics |
News values | the criteria editors use to select news stories that will appeal to their target audience and fit in with the values of the newspaper. |