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Media
| Question | Answer |
|---|---|
| media | the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely |
| Medium | singular of media |
| media literacy | Being able to deconstruct media texts, know how they are made and why. |
| mass media | The methods of communication that reach a large number of people at the same time. |
| pop culture | commercial culture based on popular taste. |
| status quo | what is "normal" |
| bias | Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. |
| subjective | Based on or influenced by personal feelings, tastes, or opinions |
| objective | Not influenced by personal feelings or opinions in considering and representing facts. |
| explicit meaning | Stated clearly and in detail, leaving no room for confusion or doubt. |
| implicit meaning | Implied though not plainly expressed |
| CRTC | Canadian Radio-television and Telecommunications Commission |
| Preferred reading | the interpretation of the script that is stressed by the author or the text itself. |
| Oppositional reading | a reading of a media text that rejects the ideological positioning and apparent meaning intended by the producers of the text and substitutes a radical alternative. |
| Denotation | The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. |
| Connotation | An idea or feeling that a word invokes for a person in addition to its literal or primary meaning. |
| Media synergy | The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects |
| Cross promotion | The cooperative marketing by two or more companies of one another's products |
| Cross advertising | Advertising the same product or service across several different types of media. |
| Stereotype | A widely held but fixed and oversimplified image or idea of a particular type of person or thing |
| VNR's | Video New Releases |
| Psychographics | Psychology of demographics |
| News values | the criteria editors use to select news stories that will appeal to their target audience and fit in with the values of the newspaper. |
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