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media the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely
Medium singular of media
media literacy Being able to deconstruct media texts, know how they are made and why.
mass media The methods of communication that reach a large number of people at the same time.
pop culture commercial culture based on popular taste.
status quo what is "normal"
bias Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
subjective Based on or influenced by personal feelings, tastes, or opinions
objective Not influenced by personal feelings or opinions in considering and representing facts.
explicit meaning Stated clearly and in detail, leaving no room for confusion or doubt.
implicit meaning Implied though not plainly expressed
CRTC Canadian Radio-television and Telecommunications Commission
Preferred reading the interpretation of the script that is stressed by the author or the text itself.
Oppositional reading a reading of a media text that rejects the ideological positioning and apparent meaning intended by the producers of the text and substitutes a radical alternative.
Denotation The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
Connotation An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.
Media synergy The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects
Cross promotion The cooperative marketing by two or more companies of one another's products
Cross advertising Advertising the same product or service across several different types of media.
Stereotype A widely held but fixed and oversimplified image or idea of a particular type of person or thing
VNR's Video New Releases
Psychographics Psychology of demographics
News values the criteria editors use to select news stories that will appeal to their target audience and fit in with the values of the newspaper.
Created by: 805034007
Popular Library Media sets




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