Question | Answer |
What is Interactive Media? | The Integration of digital media including combinations of electronic text, graphics, moving images, and sound |
If you are not a gifted designer, what can you do? | There are formulas you can learn to know where to put design elements on a page, what navigation to use, how to write accessibility copy, etc |
What can you use to make a web page if you do not know HTML? | You can use a WYSISYG to design web pages, such as Adobe Dreamweaver |
How much time do you have to grab your audience's attention on your website? | 15 seconds |
Presentation Process | Choose objectives/methods
Analyze the Audience
Select the medium
Develop the content
Design the Visuals |
What is the 6x6 rule? | 6 words per line, 6 lines per slide |
4 areas to be aware of when presenting | Introduction, Body, Conclusion, Questions/c
Comments |
In 1871 _____________ used photographic technology to determine whether a galloping horse has all 4 feet on the ground | Edwin Murbridge |
__________ was the name of the first motion picture | The Horse in Motion |
What are the skills needed to get a job in Video? | Basic knowledge of video lingo
How to operate a camera
Understanding of post-production
Ability to see the big picture |
What are some extra skills that are good to have in video? | High quality reel
The right connections
A speciality in Video |
Video Industry Jobs | Wedding/Event Videography
Marketing/Advertising Film
Movie/Film Production
Company Marketing |
What is Preproduction? | Anything that is done before a video is shot. Creating script, storyboard. May also include hiring actors, creating schedule, and budget. |
What is Production? | The shooting of the video. |
What is Postproduction? | Anything done after shooting the video. Editing of the video/film. |
What is White Balancing? | The ability to change the levels of white on the camera to shoot in true white. White under one light is not the same as white under another light. |
What is nonlinear editing? | The ability to edit clips in non sequential order. |
what is a composite image? | Images layered on top of another to create one single image. |
What is the treatment? | This is the initial document that is created about a production. This document is often written to tell possible investors about a production that needs funded. |
What is the script? | Script is either a one or two column document which displays each individual shot (in order). The document has what type of shit it is, the words that are said. |
What is a storyboard? | A visual version of the script, which has elementary drawsings of the frame of each shot. The purpose of thise is to help the director, the camera operator, the talent and others know where elements are placed in the shot and also how things will move. |
What are examples of a right-brained thinker? | Always ask “Is there a better way to do something?”
Challenge custom, routine, tradition
Realize that there might be more than one answer
See mistakes as pit stops on the way to success
See problems as springboards for new ideas |
What are barriers to creativity? | Searching for the one “right” answer
focusing on “being logical”
Constantly being practical
fearing looking foolish
Becoming overly specialized. |
What are some questions to spur the imagination? | IS there a new way to do it?
Can you borrow or adapt it?
Can you give it a twist?
Can you add a personal style?
Is there a substitute?
What if you do just the opposite? |
What are some tips for enhancing organizational creativity? | Include creativity as a core company value
Embrace diversity
Expect creativity
Create a change of scenery periodically
View problems as challenges |
What are some tips for enhancing individual creativity? | Give your mind fresh input everyday
Observe the products and services of other companies, especially those in completely different markets
Keep a journal handy to record your thoughts and ideas
Listen to other people and customers |
What are guidelines to brainstorming sessions? | Keep the group small - “Two pizza rule”
Make the group as diverse as possible
Company rank is irrelevant
Limit the session to 40-60 minutes
Appoint a recorder |
What are two ideas to improving the creative process? | Brainstorming and mind-mapping |
What is a patent? | a grant from the patent office and trademark office to the inventor of a product, giving the exclusive right to make, or sell the invention for 20 years |
What is a trademark? | Any distinctive word, symbol, design, name, logo, slogan, or trade dress a company uses to identify the origin of a product to distinguish it from the other goods on the market. |
What is a servicemark? | The same as a trademark except that it identifies the source of a service rather than a product
Copyright – An exclusive right that protects the creators of original works of authorship such as literary, dramatic, musical, and artistic works |
Increased effectiveness of the presentation translates to an increase in the value of the final production which equals | Return in investment |
In making a presentation, make sure the content/research is solid and spend about ____ the length of your final presentation in preparation and spend ____ the length of the final presentation in preparing your powerpoint | 20X, 10X |
What is Web to Print? | Bridges the gap between digital content online and commercial print production
Allows a print house, a client, and even graphic design to create, edit, and approve computer-based online templates during the prepress stage |
How will media affect your career? | In the door
Problem solving
Value adding
Image or Branding
Personal Style
Communication |