Question | Answer |
A disadvantage of U.S protectionism is? | Fewer choices and higher prices for consumers. |
What are the most commonly counterfeited apparel items? | Blue jeans and athletic shoes. |
Limitations established by the government on quantities of certain goods that can enter a country during a specific time and period are? | Quotas. |
The government's policy for allowing goods to enter and exit a country without government interference is? | Free trade. |
Because it imports more products than it exports, the U.S .. | Has a large trade deficit. |
Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers? | Boutique. |
Concord Mills shopping mall contains discount stores that are manufacturer-owned and operated, such as Bass and Manhattan shirts. These stores represent .. | Factory outlets. |
Locally-owned stores with a limited assortment of apparel, housewares, gifts and household textiles are .. | Junior department stores. |
Minimal customer service, high sales volume, and extended operating hours are characteristics of? | Discount stores. |
Production overruns, end of season goods, closeouts, and irregulars represent merchandise found is .. | Offprice discount stores. |
The T-shirt industry is characterized by many buyers and sellers, and no single buyer or seller controls prices. This is an example of which type of competition? | Pure. |
Customer services, business locations, and qualifications of salespeople are elements of which type of competition? | Nonprice. |
For the customer who will use only Clinique products, cosmetics are which type of consumer good? | Specialty. |
During which stage of the business cycle are consumers most willing to purchase fashion products? | Prosperity. |
A kate Spade handbag is an example of which category of consumer goods? | Specialty. |
Which is a basis for psychographic segmentation? | Lifestyle. |
Developing newspaper advertisements and news releases for use to communicating with customers is which marketing mix component? | Promotion. |
What type of market segmentation is being used when a company develops a separate marketing mix for people living in the U.S, Canada, and Mexico? | Geographic segmentation. |
Target sells apparel, accessories, cosmetics, and home furnishings, It is involved in .. | Fashion merchandising. |
The costs involved in distributing the product and conducting marketing research must be considered when determining .. | Price. |
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