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Statistics Terms

Terms and definitions

QuestionAnswer
What is the term for planning the development of a survey questionnaire? Blueprint
What procedure identifies people to answer your survey? Sampling
What two errors can be controlled as the survey is created? Coverage errors & sampling errors
What is collecting information using multiple methods? Mixed modes
Two types of survey's in cyberspace. Email & Internet
Three purposes of surveys: Public opinion poll Developmental survey Follow-up survey
Survey that is conducted to determine the status of a group after some period of time. Follow up survey
Concerned primarily with variables that differentiate people at different levels of age, growth, or maturation Developmental survey
Descriptive survey that is used to determine how different groups of people feel about political, social, educational, or economic issues. Public Opinion Poll
Survey classifications Cross sectional or longitudinal
Types of longitudinal surveys Panel surveys, trend studies, cohort studies, follow-up studies
Three data collection methods in survey research 1-Survey by mail, email, or internet 2-Interview survey 3-Telephone survey
Four sources of survey error: Sampling error, coverage error, measurement error, nonresponse error
The result of surveying only some, and not all, elements of the survey population sampling error
The result of not allowing all members of the survey population to have an equal or known nonzero chance of being sampled for participation in the survey Coverage error
The result of poor question wording or questions being presented in such as way that inaccurate and interpretable answers are not obtained. Measurement error
The result of people who respond to a survey bing different from sampled individuals who do not respond, in a way relevant to the study. Nonresponse error
Two types of question structures Open ended, closed ended
4 types of sampling procedures 1-simple random sampling 2-systematic random sampling 3-stratified random sampling 4-cluster random sampling
Randomly choosing individuals from one list of names. simple random sampling
Randomly choosing ONE individual from some fraction of ONE list of names, which in turn selects the rest of the sample Systematic random sampling
From two or more lists of names, randomly choosing individuals to serve as sample of each population stratified random sampling
without a list of names, individuals are randomly chosen according to a group membership cluster random sampling
Margin of Error is sometimes referred to as the bound
Formula for Bound B is 2 times the square root of variance
Find total if the sample mean is $50 and the population is 1000 $50,000
Estimation can be used for testing nondirectional hypotheses
Tchebysheff's theorem Range = 4SD so 1/4 range is an estimate of SD
Good coverage of range is 5-10%
Standard variance for proportions use +-.25
A set of procedures for conducting successful self-admimistered surveys that produce both high quality information and high response rates Tailored Design Method
The prescribed order in which we want people to process words and symbols used to convey the questions. Information organization
The graphical symbols and layout used to visually direct people in a survey Navigational guides
A theory of human behavior used to explain the development and continuation of human interaction Social Exchange
What one expects to gain from an activity rewards
what one gives up or spends to gain rewards Costs
The expectation that in the long run the rewards of doing something will outweight the costs trust
Ways of providing rewards in Social Exchange theory 1-show positive regard 2-say thank you 3-ask for advice 4-support group values 5-give tangible rewards 6-made questions interesting 7-give social validation 8-inform that opportunities are scarce
Ways of reducing social costs in Social Exchange theory 1-avoid subordinating language 2-avoid embarrassment 3-avoid inconvenience 4-Make questionnaires short & easy 5-Keep requests similar to others
Ways of establishing trust 1-provide token in advance 2-sponsorship by legit authority 3-make task appear important 4-invoke other exchange elements
5 contacts 1-prenotice letter 2-questionnaire mailout 3-Postcard thank you 4-First replacement questionnaire 5-Invoking of special procedures
All the units that you will generalize survey results to Survey population
the list from which a sample is drawn sample frame
units drawn from a population sample
all the units that return the completed survey completed sample
Three steps of constructing a questionnaire 1-Define a desired navigational path for reading all information 2-Create visual navigational guides that will assist respondents to correctly interpret written info 3-Develop additional visual navigational guides to interrupt & redirect ie skip pattern
Standard deviation in plain language average difference in scores from the mean
variance the average squared differences from the mean
Variability the spread of the data
Margin of error = Critical value times standard error
reliability being able to get the same results (consistency)
Reliability is a necessary but not sufficient condition for _______ validity
Classical true score model Observed score = true score + error
Reliability coefficient r squared effect size - the squared relationship between observed and true scores
if Cronbach's alpha is 70 then 70% of the observed score is accounted for by the true score, leaving 30% error
Reliability per standard literature .7 or higher
systematic random error same as bias -
When a test is biased against a subset population (yielding lower scores based on their true ability) reliability (Chronbach's alpha) goes up
Theory of validity (new) tests are not valid, the scores are
All statistics are essentially correlational
You have to use squared correlations to get effect size
The correlation or R squared is the relation between the two variables or the overlap in the venn diagram
if there is no variance in items there is no reliabiltiy
In spss rows are for people
In spss columns are for variables
Assuming the null hypothesis is true how likely am I to see this data (or how likely are my results) p value
What are defective items according to Dillmans? open ended questions and check all that apply questions
Cohen's article interpreting P value What we want to know is: Given this data, what is the probability that the null is true? What it actually tells us is that given that the null is true, what is the probability of these data?
Statistical analysis is testing the null hypothesis
Definitions associated with Social Exchange theory cost, reward, trust
What does probability tell you? The likelihood of an event occuring
R squared explains part of the variance in a dependent variable due to an independent variable
Variance accounted for r squared
What is standard error? The standard deviation of the sampling distribution of the sample means. SE - SD/√n (SD=Pop SD)
Type 1 error Probability of rejecting the null when it is true
Type 2 error Probability of failing to reject the null when the alternative hypothesis is true
P value probability that Null is true
Cronbach's alpha reliability coefficient that measures internal reliability (how closely related a set of items are as a group)
Created by: barbserianni
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