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social psychology c1

Chapter one vocab.

QuestionAnswer
Behavioral Genetics A sub-field of psychology that examines the role of genetic factors in behavior.
Cross-Cultural research Research designed to compare and contrast people of different cultures.
Culture A system of enduring meanings, beliefs, values, assumptions, institutions, and practices shared by a large group of people and transmitted from one generation to the next.
Evolutionary Psychology A Sub-field of psychology that uses the principle of evolution to understand human social behavior.
Interactionist Perspective An emphasis on how both an individual's personality and environmental characteristics influence behavior.
Multicultural research Research designed to examine racial and ethnic groups within cultures.
Social Cognition The study of how people perceive, remember, and interpret information about themselves and others.
Social Neuroscience The study of the relationship between neural and social processes.
Social Psychology The scientific study of how individuals think, feel, and behave in social context.
Persuasion The process by which attitudes are changed.
Attitude a positive, negative, or mixed reaction to a person, object or idea.
Attitude Scale A multiple item questionnaire designed to measure a person's attitude towards some object.
Implicit Attitude An attitude, such as prejudice, that one is not aware of having.
Facial Electromyograph(EMG) An electronic instrument that records facial muscle activity associated with emotions and attitudes.
Central route to persuasion The process by which a person thinks carefully about a communication and is influenced by the strength of its arguments.
Peripheral route to persuasion The process by which a person does not think carefully about a communication and is influenced instead by superficial cues.
Elaboration The process of thinking about and scrutinizing the arguments contained in a persuasive communication.
Created by: massiel04
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