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Audience is active.
Popular Culture Theorists emphasise that the the audience is active
|Mass and low culture are both based on.....||the idea of a passive audience.|
|They assume that the audience is.....||being manipulated by the media and they don't have much control.|
|Popular culture is based on the idea....||of a active audience.|
|This audience shapes and changes the culture. The CCCS HAve done a lot of....||research into why this happens in youth fashions and subcultures.|