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Culture Replacements

Mass Culture replaces Folk Culture

Folk Culture is the pre-industrial society. (things like folk dances, folk songs, fairy tales, old wives' tales, traditional folk medicine and agricultural rituals) Sociologists have looked at the ways culture changes as people move from villages into towns and cities.
Redfield (1947) said that? 'folk societies' were based on strong extended families, supportive Communities and a local cultural. In urban societies these were not present.
Simmel (1950) argued that... Urban societies showed a reduced sense of community, and that urban people were more individualistic selfish.
What did theorists from the Frankfurt school say? That this reduced sense of community was linked to the development of a mass culture.
What did theorists from the Frankfurt school ALSO say? They said that media had become a strong agent of socialisation, and it was wiping out the difference between local cultures. instead it looked more and more like there was just one big culture shared by everyone.
These days the term mass culture is used.... Not just to describe the effects of the media, but also to refer to fashion and others types of consumption
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