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ORST
CH 4
| Question | Answer |
|---|---|
| MOTIVATION | process causes people to behave the way they do |
| NEEDS | will activate drive to satisfy(achieve a goal) |
| UTILITARIAN | some practical need |
| BIOGENIC | shelter, thrist, hunger |
| PSYCHOGENIC | need for power, status, affliation |
| HEDONIC | experiential, excitement, fantasy(showing off) |
| STRENGTH | amount of energy one devotes in achieving the desired goal |
| DIRECTION | which way you're going |
| HOMEOSTASIS | goal oriented behavior |
| EXPECTANCY THEORY | behavior is performed with expectations of achieving positive outcome(doing a favor for someone knowing you'll be paid back later) |
| APPROACH-APPROACH CONFLICT | (motivational conflict) choice between two desirable alternatives |
| APPROACH-AVOIDANCE CONFLICT | take the bad with the good |
| AVOIDANCE-AVOIDANCE CONFLICT | make the best out of a bad situation; choice between bad alternatives |
| Physiological | water, sleep, food(Survivor) |
| Safety | security, shelter, protection |
| Soical | friendship, love, affiliation |
| Esteem | prestige, status, accomplishment |
| Self-actualization | self-fulfillment; well beyond expectations |
| CONSUMER INVOLVEMENT | individual's perceived relevance of an object based on their needs, interests, and values |
| INERTIA | very low/habitual(no thinking) |
| FLOW STATE | amount of time put in decision making; passion-great amount of time/energy spent |
| CULT PRODUCTS | entertainment(air jordans, i-phones: long lines to receive them) |
| PRODUCT INVOLVEMENT | interest in particular product(sales promotions very important) |
| MESSAGE-RESPONSE INVOLVEMENT | advertisement involvement: appeals to hedonic needs |
| VALUES | conditions that are preferable to others |
| CORE/UNIVERSAL VALUES | each culture has own values |
| We learn these values through what socialization agents? | 1. family 2. friends 3. teachers 4. religious organizations 5. pop culture |
| ENCULTURATION | learn of your own culture from others within your culture |
| ACCULTURATION | learning of another culture |
| What are the steps of Hofsteds's Cultural Dimensions? | Power-distance: relationships b/t most/less powerful: 1.Parent-child 2. Teacher-student 3.boss-employee 4. coach-player |
| INDIVIDUALISM | individual v.s. group |
| MASCULINITY | gender roles |
| UNCERTAINTY AVOIDANCE | amount of risk taking(innovative/go with the flow; try new things) |
| LONG-TERM ORIENTATION | which is more important long v.s. short term? |
Created by:
childofh1s
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