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Social Psych Midterm

QuestionAnswer
Attitude A positive, negative, or mixed reaction to a person, object, or idea.
Attitude Scale A Multiple-item questionnaire designed to measure a person's attitude toward some object.
Bogus Pipeline A phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions.
Facial Electromypgraph (EMG) An electronic instrument that records facial muscle activity associated with emotions and attitudes.
Implicit Attitude An attitude, such as prejudice, that one is not aware of having.
Implicit Association Test (IAT) A covert measure of unconscious attitudes derived from the speed of which people respond to pairings of concepts - such as black and white with good or bad
Theory of Planned Behavior The theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions.
Central Route To Persuasion The process by which a person thinks carefully about a communication and influenced by the strength of its arguments.
Peripheral Route to Persuasion The process by which a person does not think carefully about a communication and is influenced instead by superficial cues.
Elaboration The process of thinking about and scrutinizing the arguments contained in a persuasive communication.
Sleeper Effect A delayed increase in the persuasive impact of a non credible source.
Need For Cognition A personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities.
Inoculation Hypothesis The idea that exposure to weak versions of a persuasive argument increase later resistance to that argument.
Psychological Reactance The theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive.
Cognitive Dissonance Theory The theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce.
Insufficient Justification A condition in which people freely perform an attitude-discrepant behavior without receiving a large reward.
Insufficient Deterrence A condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened.
Stereotype A belief or association that links a whole group of people with certain traits or characteristics.
Prejudice Negative feelings towards persons based on their membership in certain groups.
Discriminations Behavior directed against persons because of their membership in a certain group.
Group Two or more persons perceived as related because of their interactions, membership in the same social category, or common fate.
Ingroups Groups with which an individual feels a sense of membership, belonging, and identity.
Outgroups Groups with which an individual does not feel a sense of membership, belonging, or identity.
Modern Racism A form of prejudice that surfaces in subtle ways when it is safe, socially acceptable, and easy to rationalize.
Implicit Racism Racism that operates unconsciously and unintentionally.
Ambivalent Sexism A form of sexism characterized by attitudes about women that reflect both negative, resentful beliefs and feelings and affectionate and chivalrous but potentially patronizing beliefs and feelings.
Superordinate Goal A shared goal that can be achieved only through cooperation among individuals or groups.
Realistic Conflict Theory The theory that hostility between groups is caused by direct competition for limited resources.
Relative Deprivation Feelings of discontent aroused by the belief that one fares poorly compared with others.
Ingroup Favoritism The tendency to discriminate in favor of ingroups over outgroups.
Social Identity Theory The theory that people favor ingroups over outgroups in order to enhance their self-esteem.
Social Dominance Orientation A desire to see one's ingroup as dominant over other groups and a willingness to adopt cultural values that facilitate oppression over other groups.
Social Categorization The classification of persons into groups on the basis of common attributes.
Outgroup Homogeneity Effect The tendency to assume that there is greater similarity among members of outgroups than among members of ingroups.
Illusory Correlation An overestimate of the association between variables that are only slightly or not at all correlated.
Social Role Theory The theory that small gender differences are magnified in perception by the contrasting social roles occupied by men and women.
Stereotype Content Model A model proposing that the relative status and competition between groups influence group stereotypes along the dimensions of competence and warmth.
Subliminal Presentation A method of presenting stimuli so faintly or rapidly that people do not have any conscious awareness of having been exposed to them.
Stereotype Threat The experience of concern about being evaluated based on negative stereotypes about one's group.
Contact Hypothesis The theory that direct contact between hostile groups will reduce prejudice under certain conditions.
Jigsaw Classroom A cooperative learning method used to reduce racial prejudice through interaction in group efforts.
Created by: madison125612
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