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Hofstede's Model of Four Cultural Dimensions (1) Individualism/Collectivism (2) Power Distance (3) Uncertainty Avoidance (4) Masculinity/Femininity
Individualism/Collectivism How loosely or tightly are people socially bonded?
Individualism loosely knit social framework; people take care of themselves (US, Australia, Sweden, France, Canada, UK)
Collectivism tightly knit social framework and which people and organizations look after one another (Costa Rica, Thailand, Mexico, China, Guatemala)
Power Distance degree to which people accept inequality in social situations
High Power Distance people accept inequality in power among people, institutions, and organizations (Mexico, India, Thailand, Panama, Philippines)
Low Power Distance people expect equality in power (US, Sweden)
Uncertainty Avoidance how strongly do people desire certainty; being comfortable with risk and uncertainty
High Uncertainty Avoidance people feel uncomfortable with uncertainty and support beliefs that promise certainty or conformity
Low Uncertainty Avoidance people have high tolerance for the uncertain and ambiguous
Masculinity/Femininity how much do people embrace stereotypical male/female traits
Other Cultural Variations (5) Language, Interpersonal Space, Communication, Time Orientation, Religion
1. Language (a) speak your own language (b) use translator (c) learn local language
2. Interpersonal Space how close/far away one should be when communication
4. Time Orientation Monochronic Time: preference for doing one thing at a time; Polychronic Time: doing more than one thing at a time
Created by: bbyjx3
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