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Psych notes
Question | Answer |
---|---|
Observational Measures | Involve the direct observation of behavior Can be used to measure anything an organism does that can be observed Researchers can either directly observe or use audio and video recordings |
Physiological and Neuroscientific Measures | To study the relationship between bodily processes and behavior Involves the use of specialized equipment to measure heart rate, brain activity, hormonal changes, and other responses |
Self-report measures | People’s replies to questionnaires and interviews Can measure: thoughts (cognitive self-reports) feelings (affective self-reports) actions (behavioral self-reports) |