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jmc
Question | Answer |
---|---|
Great Train Robbery | Introduced narratives in Films |
Birth of a Nation | glorified KKK |
Edison | Kinteograph |
Muybridge | Galloping horse |
Hays Code | Self Censorship |
Arbitron | ratings for radio |
Minow | vast wasteland |
Big 3 | NBC CBS ABC |
Prime time access rule | closed off 7-8 spot for programming |
Public Broadcasting Act | established corp. for public broadcasting |
Ivy Lee | Honesty. Rockafeller |
Bernays and Fleishchman | PR counsel, selling war bonds, torches of freedom |
Arthur Page | At&T vp |
4 models of pr | press agency: manipulate public infor: inform 2 way assymetric: persuade the public 2 way symmetric: mutual understanding |
passive advertising | print advertising |