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Mgmt 131132

Mgmt Vocab Chap 13.1 13.2

QuestionAnswer
strategic planning long-term planning providing goals and direction for the entire business.
operational planning short-term planning; identifies specific activities for each area of business.
SWOT Analysis examination of the organization's strengths, weaknesses, opportunities and threats.
mission statement short, specific statement of the business's purpose and direction.
vision company's reason for existing.
goal specific statement of a result the business expects to achieve.
schedule time plan for reaching objective.
standard specific measure against which something is judged.
policy guidelines used to make decisions consistently.
procedure list of steps to be followed for performing certain work.
Created by: lrowe
 

 



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