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Mgmt 131132
Mgmt Vocab Chap 13.1 13.2
Question | Answer |
---|---|
strategic planning | long-term planning providing goals and direction for the entire business. |
operational planning | short-term planning; identifies specific activities for each area of business. |
SWOT Analysis | examination of the organization's strengths, weaknesses, opportunities and threats. |
mission statement | short, specific statement of the business's purpose and direction. |
vision | company's reason for existing. |
goal | specific statement of a result the business expects to achieve. |
schedule | time plan for reaching objective. |
standard | specific measure against which something is judged. |
policy | guidelines used to make decisions consistently. |
procedure | list of steps to be followed for performing certain work. |