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Small Business Ch 15
Small Business Management Ch 15
Question | Answer |
---|---|
Agents/Brokers | Intermediaries that do not take ownership of the goods they distribute. |
Brand | A verbal and/or symbolic means of indentifying a product. |
Brand Image | People's overall preception of a brand. |
Brand Mark | A brand that cannot be spoken. |
Brand Name | A brand that can be spoken. |
Channel of Distribution | The system of relationships established to guide the movement of a product. |
Common Carriers | Transportation intermediaries available for hire to the general public. |
Contract Carriers | Transportation intermediaries that contract with individual shippers. |
Copyright | The exclusive right of a creator to reproduce, publish, perform, display, or sell his or her own works. |
Design Patent | Registered protection for the appearance of a product and its inseparable parts. |
Direct Channel | A distribution system without intermediaries. |
Distribution | Physically moving products and establishing intermediary relationships to support such movement. |
Dual Distribution | A distribution system that involves more than one channel. |