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Small Business Ch 15

Small Business Management Ch 15

QuestionAnswer
Agents/Brokers Intermediaries that do not take ownership of the goods they distribute.
Brand A verbal and/or symbolic means of indentifying a product.
Brand Image People's overall preception of a brand.
Brand Mark A brand that cannot be spoken.
Brand Name A brand that can be spoken.
Channel of Distribution The system of relationships established to guide the movement of a product.
Common Carriers Transportation intermediaries available for hire to the general public.
Contract Carriers Transportation intermediaries that contract with individual shippers.
Copyright The exclusive right of a creator to reproduce, publish, perform, display, or sell his or her own works.
Design Patent Registered protection for the appearance of a product and its inseparable parts.
Direct Channel A distribution system without intermediaries.
Distribution Physically moving products and establishing intermediary relationships to support such movement.
Dual Distribution A distribution system that involves more than one channel.
Created by: dengler
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