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Persuasion Technique

Mrs. Van Meter's persuasion techniques vocabulary

QuestionAnswer
Tries to persuade everyone to join in and do the same thing. Bandwagon
Falsely credits a product for giving a positive result. Faulty Cause & Effect
Uses a famous personality to endorse the product. Testimonial
Suggests the use of the product makes the customer part of an elite group. Snob Appeal
Attracts customers to products by diverting their attention by giving them a reason to laugh or be entertained by the clever use of visuals or language. Wit and Humor
Suggests that the product is a practical product of good value for ordinary people. Plain Folks
Leads the viewer to believe one product is better than another, although no real proof is offered. Compare and Contrast
Repeats the product name or keyword phrase several times. Repitition
Uses words, images, and ideas with positive connotations to suggest that the positive qualities should be associated with the product and the user. Transfer
Uses words with strong emotional associations (such as luxury, beautiful, paradise, and economical) to bring out positive feelings in the viewer. Emotional/Loaded Words
Uses statistics and objective factual information to prove the superiority of the product. Facts and Figures
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