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Samll Business Ch 3
Small Business Management Ch 3
Question | Answer |
---|---|
Capabilities | The integration of various organizational resources that are deployed together to the firm's advantage. |
Competitave Advantage | A benefit that exists when a firm has a product or service that is seen by its trarget market as better than those of competitors. |
Competitive Environment | The environment that focuses on the strength, position, and likely moves and countermoves of competitors in an industry. |
Core Competencies | Those capabilities tha provide a firm to be the lowest-cost producer within its market. |
Cost-Based Strategy | A plan of action that requires a firm to be the lowest-cost producer within its market. |
Differentiation-Based Strategy | A plan of action designed to provide a product or service with unique attributes that are valued by consumers. |
Entrepreneurial Alertness | Readiness to act on existing, but unnoticed, business opportunities. |
Fatal Flaw | A circumstance or development that alone could render a new business unsuccessful [SPS]. |
Feasibility Analysis | A preliminary assessment of a business idea that gauges whether or not the venture envisioned is likely to succeed |
Focus Strategy | A plan of action that isolates an enterprise from competitors and other market fores by targeting a restricted market segment. |
General Environment | The broad environment, encompassing factors that influence most businesses in a society. |
Industry Environment | The combined forces that directly impact a given firm and its competitors. |
Intangible Resources | Those organizational resources that are invisible and difficult to assess. |
Opportunity Recognition | Identification of potential new products or services that may lead to promising businesses. |
Resources | The basic inputs that a firm uses to conduct its businesses. |
Serendipity | A gift for making desirable discoveries by accident. |
Startups | New business ventures started "from scratch". |
Strategic Decision | A decision regarding the direction a frim will take in relating to its customers and competitors. |
Strategy | A plan of action that coordinates the resources and commitments of an organization to achieve superior performance. |
SWOT Analysis | A type of assessment that provides a concise overview of a firm's strategic situation. |
Tangible Resources | Those organizational resources that are visible and easy to measure. |
Type A Ideas | Startup ideas centered around providing customers with an existing product not available in their market. |
Type B Ideas | Startup ideas, involving new technology, centered around providing customers with a new product. |
Type C Ideas | Startup ideas centered around providing customers with an improved product. |