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Research Fundamentals
| Question | Answer |
|---|---|
| The aim is complete detailed description. | Qualitative Research |
| Researcher does not need to know very far in advance before researching | Qualitative Research |
| Recommended during earlier phases of research | Qualitative Research |
| Data is in the form of words pictures or objects | Qualitative Research |
| Subjective individuals interpretation of events is important | Qualitative |
| interviews and participant observation, time consuming | Qualitative |
| researcher tends to become immersed in the subject matter | Qualitative |
| Classify, count, and construct statistics to explain why things happen | Quantitative |
| Researcher is very planned in advance | Quantitative |
| recommended for later phases of research | Quantitative |
| Carefully designed before study is conducted | Quantitative |
| researcher is the data collector | Qualitative |
| researcher uses tools, surveys, or equipment to collect data | Quantitative |
| more able to test a hypothesis | Quantitative |
| may miss contextual detail | Quantitative |
| more efficient | Quantitative |
| researcher remains separated from subject matter | Quantitative |
| Deductive | Quantitative |
| Inductive | Qualitative |
| numbers | Quantitative |
| words | Qualitative |
| tests a theory | Quantitative |
| generates theory | generates theory |
| Descriptive Quasi-experimental Experimental Descriptive | Quantitative |
| examine cause and effect | experimental and quasi-experimental |
| conducted to examine the differences in dependent variables thought to be caused by independent variables (treatments) | experimental and quasi-experimental |
| examine variables in their natural environments and do not include researcher imposed treatments. | Descriptive and correlational |
| set up to allow the greatest amount of control possible so that casualty may be examined closely | experimental |
| manipulation control randomization | experimental |
| researcher does something to some of the participants in experimental research | manipulation |
| researcher introduces one or more controls over the experiment | control |
| designs were developed to provide alternate means for examination in situations which were not conducive to experimental control | Quasi-experimental |
| A psychological response in which subjects alter their behavior because they are aware of their participation in a study | hawthorne affect |
| differentiated by having or not having characteristics and least sophisticated level of measurement | nominal |
| in order from greatest to least or best to worst | ordinal |
| Genuinely quantitative measurement such as that of temperature is measured at the interval level of measurement. | interval |
| measurement starts at 0 or below | ratio |
| why and not how | qualitative |
| used to gain insight into people's attitudes, behaviors, value systems, concerns, motivations, aspirations, culture or lifestyles | qualitative |
| used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis, ethnography, evaluation and semiotics | qualitative |
| used to solve problems in | action research |