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Wharton Framework
| Question | Answer |
|---|---|
| Revenue | Volume Price Product |
| Cost | Variable Costs Fixed Costs |
| Competition | Rivals New Entrants Substitutes |
| Customers | Market Size Segments Needs |
| Supply Chain | Suppliers Distributions |
| Processes | Manufacturing Marketing Sales Distribution Customer Service |
| Company | Core Competencies Cost of Capital Brand Organization/Incentives Controls |
| Macro | Legislation Unions Technology Economy International Issues |