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mgmt 4650

ch. 1

QuestionAnswer
strategy management's action plan for running the business and conducting operations
sustainable competitive advantage when an attractive number of buyers prefers its products or services over the offerings of competitors and when the basis for this preference is durable
advantages of sustainable competitive advantage striving to be the industry's low-cost provider, outcompeting rivals based on such differentiating features, focusing on a narrow market niche and winning a competitive edge, and developing expertise and resource strengths
Created by: miaagu
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