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News theorists
news theory
| Question | Answer |
|---|---|
| the medium is the message theory | a media texts form impacts how its message is received |
| example of medium is the message theory | newspaper journalism is more likely to be taken seriously/believed than digital journalism |
| who came up with medium is the message theory | Marshall McLuhan |
| network society theory | digital information and communications will replace hierarchies and define power |
| who came up with network society theory | Manuel Castells |
| agenda setting theory | the media has control over public focus and perception |
| what has reduced the control of media over public attention (agenda setting theory) | the move from scheduled broadcasting to personalised algorithms |
| what can personalised algorithms lead to the creation of | echo chamber |
| what has the rise of mobile devices and social media lead to an increase in | citizen journalists |
| what is a benefit of citizen journalism | greater immediacy |
| what is a concern around citizen journalism | misinformation |
| what newly developed technology raises major concerns around misinformation | AI |
| technological determinism theory | technology in media is a primary driver of social, cultural and cognitive change |
| who came up with technological determinism theory | Marshall McLuhan |
| use and gratification theory | audiences are not passive but active consumers who seek out specific media |
| who came up with use and gratification theory | Blumler and Katz |
| Political economy theory | mainstream media organisations prioritise profit over public interest |
| what does political economy theory believe is a result of media organisations prioritising profit over public interest | sensationalism, radicalism and clickbait |
| who came up with political economy theory | Curran and Seaton |
| who came up with agenda setting theory (media controls public focus and perception) | McCombs and Shaw |
| postmodernism theory | modern culture rejects/ distrusts universal truths, objective facts and grand narratives (e.g. religion) |
| Baudrillards hyper reality theory | Representations of reality are more influential than reality itself |
| Who came up with agenda setting theory | Mccombs and shaw |
| Clay Shirky’s End of audience theory | Technology has turned passive consumers into active prosumers |
| George gerbners cultivation theory | Mass media cultivates public attitudes and values |
| news values | criteria that makes a story news worthy |
| who came up with news values theory | johan Galtung and Maria Roge |
| news value 1: threshold | scale of event (e.g. bulley = missing person could be murder) |
| news value 2: personalisation | focus on personal stories = relatable (e.g. bulley = family woman) |
| news value 3: continuity | ongoing / upadting story (e.g. investigation updates from police in bulley case) |
| news value 4: conflict | tension / drama (e.g. public accusing police of not investigating bulley's disappearance properly) |
| news value 6: unexpectedness | it could happen to anyone |
| news value 7: proximity | geographical + emotional proximity (e.g. bulley case = universal theme of family = emotional proximity) |
| news value 8: cultural relevance | reflects relevant cultural concerns (e.g. bulley case = women's safety) |
| news value 9: visual impact | images to encourage user engagement (e.g. pictures of nicola bulley) |
| how many of Galtungs and Ruges' news values are there | 9 |
| henry jenkins participatory culture theory | audiences are no longer consumers but participants |
| use and gratifications theory Blumler and Katz | consumers seek out media that suits her needs |