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Film industry
High concept films, mainstream VS indie, etc
| Question | Answer |
|---|---|
| high concept film model | -can be summarised in one or two sentences -easily/ globally marketed/ understood |
| name a studio that produces many high concept films | Hollywood |
| synergy | media institutions collaborating to promote linked products across different mediums |
| list 3 examples of synergy | merchandise, soundtracks, product placement |
| example of synergy through soundtracks from film we studied | Clueless using songs by Velocity Girl |
| Cultural Industries Theory | cultural industries are dominated by large cooporations that prioritise profit over creativity |
| who came up with cultural industries theory | David Hesmondhalgh |
| Encoding/ Decoding theory | producers encode media with ideologies which audiences decode based on their cultural context |
| who came up with Encoding/decoding theory | Stuart Hall |
| Genre theory | a film's genre is defined by how it conforms to and subverts genre conventions |
| who came up with Genre theory | Steve Neale |
| Star Power theory | films use famous actors to attract a wider audience |
| vertical integration conglomerate | a studio controls multiple aspects of production e.g. producing, marketing and distribution |
| do mainstream or indie studios use vertical integration | mainstream |
| horizontal integration | buying direct competitors |
| example of horizontal integration | Disney buying Pixar |
| Cinema of Attractions theory | mainstream films rely on special effects, hyperbolic action scenes and star power to achieve global appeal |
| who came up with cinema of attractions theory | Tom Gunning |
| classical hollywood cinema theory | mainstream films are structured in a classical narrative with a clear protagonist, antagonist and resolution |
| who came up with the classical hollywood cinema theory | David Bardwell |
| 2 examples of how mainstream films distribute their films | global distribution companies, wide cinema releases |
| list 3 ways mainstream films market their films | trailers, brand collabs, merchandise |
| list 3 ways indie films are funded | crowdfunding, government grants, smaller companies |
| name a crowdfunding platform | kickstarter |
| what is one benefit of de-centralised funding | more creative control |
| name an example of government funds supporting an indie film | UK film council + Welsh creative IP Fund fund submarine |
| how do indie films gain critical acclaim | at film festivals |
| name two examples of film festivals | Cannes, Sundance |
| Cultural Capital theory | indie film makers use their reputation (cultural capitol) to secure funding |
| example of director who used cultural capitol | Greta Gerwig |
| who came up with cultural capital theory | Pierre Bordieu |
| list 3 ways indie studios distribute their films | films festivals, small cinema releases, social media |
| what was Gerwig's film Ladybird's budget | $10 million |
| what was Gerwig's Barbie Movie's budget | $145million |
| what is th BBFC | British Board of Film Classification |
| what does the BBFC do | classify films on their suitability for different age groups |
| U | suitable for all |
| PG | some scenes may be unsuitable for young audiences |
| 12A | suitable for 12+ viewers |
| 15 | suitable for 15+ viewers |
| 18 | suitable for adults |
| 18R | explicit adult content |
| list 4 things the BBFC considers when classifyinf films | language, sexual themes, drug use, violence |
Created by:
georgieN007
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