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Strama

Environmental Scanning

DefinitionTerm
A company's employee will be the one to demonstrate and sell the product or service DIRECTSALES
The parent company will offer similar products with different brand names to increase market share MULTIBRAND
Represents firm's internal activities when transforming inputs into outputs VALUECHAIN
Approach used to achieve lower product and service costs. COSTADVANTAGE
Structure used by firms with multiple product lines in one industry FUNCTIONAL
Strategy aims to create new demand for a particular product BLUEOCEAN
Approach used to create superior products and services using innovation DIFFERENTIATION
A primary activity involving machining, assembling and testing OPERATIONS
A business model where there is no recurring bills or subscription necessary PAYASYOUGO
A business model where companies and individuals buy and sell products and services online ECOMMERCE
Company method of making money relevant to its business environment BUSINESSMODEL
A business model that allows 2 individuals to buy and sell directly with each other without third party PEERTOPEER
A secondary activity that allows purchasing of raw materials, machines and supplies PROCUREMENT
A structure appropriate for large corporation with many product lines in several related industries DIVISIONAL
A strategy aims to select niche market to sell a company's products and services COSTFOCUS
A business model where a product is sold at a much lower price to make the consumer buy higher-priced items later RAZORANDBLADE
A business model where an owner grants license to another individual or business to use its trademarks in lieu of royalty FRANCHISE
A business model which offers the best version of the product/service for free to entice customers to buy more advanced features and add-ons FREEMIUM
This business model makes it difficult for the customer to abandon the company without negative consequences LOCKIN
A logistics activity that involves raw materials handling and warehousing INBOUND
Created by: onyxscorpio
Popular Management sets

 



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