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film industry
film industry, terms, theories and concepts
| Question | Answer |
|---|---|
| high concept model | film that can be summarized in one or two sentences |
| what does the high concept model aim to do | make a movie with a simple premise that is easily marketable and widely understood |
| two examples of high concept films | clueless (1995), the avengers (2012) |
| Richard Dyer's Star Power Theory | using celebrities to appeal to mainstream audiences |
| hyperbolic action sequence | an exaggerated action sequence |
| name one way aside from tickets sales that offer production companies profit from high concept films | merchandise |
| 1 other reason big studios like high concept films | offer a chance to make a franchise |
| example of high concept film franchise | Marvel Cinematic Universe |
| what does merchandise and franchises offer studios revenue wise | longer term profit |
| list three other ways a high concept film can make money aside from ticket sales, merch and franchises | sponsorship, soundtrack, product placement |
| David Hesmondhalgh's cultural industries theory | cultural industries are dominated by corporations who prioritize profit over creativity |
| which of Steve Neal's theories relates to Hesmondhalgh's cultural identities theory | Neale's generic regime |
| Steve Neal's generic regime | media conforms to genre conventions to ensure audience enjoyment and offset financial risk |
| stuart hall's encoding/decoding model | media producers encode ideologies and values into media that the audience actively decodes using their own cultural knowledge |
| how does Stuart Hall's encoding model apply to high concept films | high concept films encode universal values and simple narratives into their text to maintain a broad audience |
| do high concept films more often conform or subvert genre conventions | conform |
| what kind of genres do high concept films often fall into | hybrid or well-established genres e.g. action |
| synergy | two media organizations benefit from a piece of media |
| example of synergy | Billie Eilish writing music for a James Bond film |
| how are mainstream films usually funded | by large studios and production companies that have significant financial resources |
| Hesmondhalgh's vertical integration model | large studios control multiple aspects of film production e.g. producing, distributing, merchandise |
| Hesmondhalgh's conglomerate model | companies that own media subsidiaries / other companies |
| example of media conglomerates | disney owning themeparks, TV channels and streaming platforms |
| horizontal integration | companies directly buying competition |
| example of horizontal integration | disney buying pixar |
| Tom Gunning's cinema of attractions theory | mainstream films rely on spectacle e.g. special effects, star power and action sequences to appeal to audiences worldwide |
| David Bordwell's classical hollywood cinema theory | mainstream films follow classical narrative structures (clear antagonist/ protagonist + happy ending) to best suit international distribution |
| crowdfunding | seeking donations for a creative project |
| example of crowdfunding sites | Kickstarter |
| what is crowdfunding indicative of | how filmmaking has evolved with the rise of social media |
| example of indie film that crowd funded | the Babadook |
| how much did the babadook raise through crowdfunding | $30,000 |
| name one other way independent films can gain funding | government grants |
| name one example of an indie film that gained funding through government grants | Submarine |
| Andrew B Rudd's's independent film financing theory | decentralized funding (from multiple sources) gives independent films more creative freedom but leads to less polished production |
| name one example of government financial aid for independent films | UK Film Tax Relief |
| why do governments fund independent films | promote cultural identity, promote national image and encourage tourism |
| name yet another way independent films can gain funding | film festivals |
| how do film festivals aid independent film funding | exposure and acclaim lead to distribution deals |
| example of a film festival | Sundance |
| Pierre Bourdieu's cultural capital theory | independent films leverage reputation (through previous work, industries connections, critical success) to secure funding and even enter mainstream |
| name one director who used critical success to enter mainstream film production and how | Greta Gerwig directed ladybird which was a success, she then went on to direct the Barbie movie |
Created by:
georgieN007
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