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psy400ch7p173-4
Practical Tips for Survey and Interview Approaches
| Term | Definition |
|---|---|
| Understand the strengths and limitations | of surveys and interviews. |
| Be aware of the various biases (selection, choice, experiment,social desirability) and, as much as | possible, design your instruments to minimize these biases. |
| Minimize opportunitiesfor fraud, and | inspect your data forsigns of fraud |
| Consider using an already existing survey instrument that has been subjected | to tests of validity and reliability |
| questions should be simple, written at the appropriate reading level, and, in general, expressed in | positive terms. Avoid double-barreled and loaded questions. |
| It is always a good idea to | pilot your survey or interview before formally collecting data |
| Carefully consider the purposes for which you | might use closed-ended and open-ended items |
| You must consider the analyses that | you will perform as you choose the items. |
| When constructing a new instrument, be sure to | subject it to tests of validity and reliability. |
| Pilot studies are a critical part of | constructing a new instrument |
| If you are conducting an interview, make sure | your interviewers are trained and have practiced the interview multiple times |