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media theorists #2
name that media theorist!!
| Term | Definition |
|---|---|
| genres contain repetition and difference, media is recognized by how it conforms to and subverts conventions | Steve Neale |
| narratives are character driven and characters can be classified into categories | Vladimir Propp |
| narrative structure= to periods of equilibrium separated by period of imbalance | narratology, Tzvetan Todorov |
| a princess's father = authority figure who reward hero | Vladimir Propp |
| Hollywood's generic regime offsets financial risk and ensures audience pleasure | Steve Neale |
| genre gives distributors marketing guidance and producers a template to conform to or subvert | Steve Neale |
| plot is progressed using binary oppositions | structualism, Claude Levi Strauss |
| media shapes reality | Stuart Hall |
| media doesn't reflect reality but versions of reality | mediation, David Buckingham |
| we use media to construct our identity | identity theory , david gauntlett |
| text anchors media with meaning, enigma code, action code, semantic code, symbolic code, cultural code | Anchorage, narrative codes, Roland Barthes |
| how media represents the world to the audience | representation theory |
| youth aren't understood by adults who project their own ideas onto them | youth theory, Giroux |
| the powerful maintain their power through media | hegemony |
| producers assume audience are heterosexual males | male gaze theory, laura mulvey |
| sexualized men = active, sexualized women = passive | Liesbet Van Zoonen |
| women's beauty standards are unattainable, women treat their bodies like an ongoing project | beauty myth, naomi wolfe |
| sexualized woman who rejects male violence by becoming equally violent | psychofemme, Hilary Radner |
| there is intersectionality to how gender, race and class are treated in media | bell hooks |
| colonial rhetoric still defines racial hierarchies today, media uses binary opposites to create us VS them narrative | Post-colonial theory,Paul Gilroy |
| ethnic minorities are presented as tropes: dangerous, alien, pitiful, comedic | Alvadoro |
| audiences are not directly influenced by media, consumers seek out media to suit their needs | use and gratification theory, Blumler and Katz |
| repeated cultural meanings that become "natural" | myths, Roland Barthes |
| media is communicated through signs | semiotics theory, Roland Barthes |
| dominant meaning = audience accepts intended meaning of media, negotiated meaning = audience accepts some of intended meaning but rejects others, oppositional meaning = audience rejects intended meaning of media | reception theory, Stuart Hall |
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georgieN007
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