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media theorists #1
general, representation, gender, race, audience theories
| Term | Definition |
|---|---|
| how does Steve Neale believe genre is identified | how the text conforms and subverts the conventions of the genre |
| what 2 things does Steve Neale believe genres contain | repetition and difference |
| what does Steve Neale's "generic regime" for Hollywood do | ensures audience pleasure and offsets financial risk |
| what are the consequences of genre convention conformity | predictability leads to audience disengagement |
| what does Steve Neale believe genre offers distributors | marketing guidance |
| what does Steve Neale believe genre offers producers | convention to conform to or subvert |
| what were Vladimir Propp's main two theories | narratives are character driven, characters can be classified into roles |
| what is a Proppian Princess's father | authority that rewards the hero |
| structualism | narratives progress through binary opposition |
| binary opposition | conflict |
| who invented structualism | Claude Levi Strauss |
| narratology | narrative structure = two periods of balance separated by period of imbalance |
| who invented narratology | Tzvetan Todorov |
| what does Stuart Hall believe about media VS reality | media shapes reality |
| how does the media use stereotypes | to convey information quickly, to identify characters |
| what is David Buckingham's Mediation theory | media represents versions of reality not reality |
| what is David Gauntlett's Identity theory | we use media to construct our identity |
| what 4 theories did Roland Barthes invent | anchorage, 5 narrative codes, myths, semiotics |
| what is Representation theory | how media represents the world to the audience |
| what is Giroux's Youth theory | youth are misrepresented as adults don't understand them and so project their own ideas |
| what are the consequences of Giroux's Youth theory | youth are represented through negative stereotypes that cause a moral panic |
| what is hegemony | the powerful maintaining their power through promoting their values in media |
| what is anti-hegemony | opposing or subverting dominant views |
| what is the metrosexual | a man who rejects sexist ideals and embraces femininity |
| what is Laura Mulvey's Male Gaze theory | media assume audience = heterosexual males so appeal to their desires |
| what is scopophilia | being perceived from a hypersexual perspective |
| what is Liesbat Van Zoonen's theory R.E. how each gender is objectified | women = passive, men = active |
| what is Naomi Wolfe's Beauty Myth theory | beauty standards for women are unattainable, women treat their bodies like a work in progress |
| what is Hilary Radner's Psychofemme | sexualized woman who rejects male violence by becoming equally violent |
| What are the 3 components of Hypermasculinity | callous sexual attitude towards women, violence is manly, danger is exciting |
| what is Bell Hook's theory | there is intersectionality to how gender, race and class are represented |
| what is Paul Gilroy's post-colonial theory | colonial rhetoric still informs attitude to race today |
| how do racial hierarchies use binary oppositions | us VS them narrative |
| hypodermic needle theory 1 | media injects new ideas into audience, society can't help but be influenced |
| What is Blumler and Katz's Use and Gratification theory | media doesn't directly influence audience, audience seeks media to suit their needs |
| What does Judith Butler believe about gender | gender is a social construct/performance |
| what is Stuart Hall's cultural identity theory | identity is not just internal it is a dialogue with the people around you |
| cultural identity theory | we are partly what other people believe us to be |
| dominant/ preferred reading | the audience accepts the intended meaning of the text |
| negotiated reading | the audience accepts some of the intended meaning of the text and rejects some |
| oppositional reading | the audience rejects the intended meaning of the text |
| what is Stuart Hall's reception theory | whether an audience accepts or rejects the intended meaning of a media text |
| what is Roland Barthes's myth | repeated cultural meaning that becomes "natural" |
| example of Roland Barthes's myth | masculinity = strength |
| what is Roland Barthes's semiotics theory | media is communicated through signs |
| what two terms did Barthes coin for his semiotics theory | denotation and connotation |
| what is an imperative | call to action |
| example of when imperatives are used | charity adverts |
| example of imperative | donate now! |
Created by:
georgieN007
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