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media terminology
terminology
| Term | Definition |
|---|---|
| code | written, visual or technical code that signifies cultural meaning to the consumer |
| example of a code | black = mourning |
| convention | a method used in media that has tradition |
| example of a convention | dark lighting = horror movie |
| semiology | the study of signs |
| example of a connotation | rose = romance |
| iconography | a collection of images with recognizable symbolism |
| written code | all written information in a media text |
| list Roland Barthes's 5 narrative codes | enigma, action, semantic, symbolic, cultural |
| enigma code | mystery/ question in a text that maintains the viewer’s interest |
| action code | Hinting at future action/occurrences |
| example of an action code | packing a suitcase = travelling |
| what can an action code do in a media text | build suspense or drive the plot forward |
| symbolic code | symbols that represent deeper meanings or ideas |
| example of symbolic code | white = innocence |
| semantic code | carry connotative meaning |
| example of a semantic code | a character's name meaning relates to their arc |
| cultural code | references external knowledge the consumer should know |
| example of cultural code | religion |
| anchorage | text that anchors an idea/ meaning in a media text |
| narrative code | all elements of story telling told through images, sounds, speech etc |