Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MASSCOMS 2ndQuiz
Books, Newspapers, Magazines
| Question | Answer |
|---|---|
| Books: What are unsold books returned to the publisher by a bookstore called? | Remainders |
| Books: What term describes possessing the ability to read but being unwilling to do so? | Aliteracy |
| Books: What was the dominant nature of most books carried to the New World by American colonists? | Religious |
| Books: What 1765 act, designed to recoup money lost in the French and Indian War, angered colonial printers who saw it as a limit on free expression? | The Stamp Act |
| Books: A book is considered censored when an individual in authority restricts access to it or limits its publication | True |
| Books: What machine, introduced in 1884, used a typewriter-like keyboard to allow the mechanical setting of type? | The linotype machine |
| Books: The sale of a book's content and its characters for adaptation by filmmakers, or merchandise manufacturers is referred to as the sale of its subsidiary rights | True |
| Books: What was the first book printed in the Colonies? | The Whole Booke of Psalms |
| Books: Is it true or false that conglomeration has yet to strike the book publishing industry, unlike other mass media? | False |
| Newspapers: What kind of low-priced paper, supported by advertising, emerged at the turn of the 19th century due to urbanization and increasing literacy? | The Penny Press |
| Newspapers: What was the first penny paper, published by Benjamin Day in 1833? | The New York Sun |
| Newspapers: What brand of journalism, characterized by light, sensationalistic news, extensive use of illustrations, and circulation stunts, emerged after Joseph Pulitzer bought the New York World in 1883? | Yellow Journalism |
| Newspapers: in response to challenges from radio and magazines, newspapers consolidated into groups, called chains | True |
| Newspapers: What term describes the inclusion of readers who did not originally buy the newspaper in circulation figures? | Pass-along readership |
| Newspapers: The most recently-created national daily newspaper in the United States is USA Today | True |
| Newspapers: What type of agreement permits a failing paper to merge most aspects of its business with a successful local competitor while requiring editorial and reporting operations to remain separate? | Joint Operating Agreements (JOAs) |
| Newspapers: What style of journalism involves newspapers actively engaging the community in deciding which issues are important to cover? | Civic Journalism |
| Newspapers: Which amendment to the U.S. Constitution guarantees the press's freedom and all people's right to free speech? | The First Amendment |
| Newspapers: What provides material to newspapers such as horoscopes, chess and bridge columns, editorial cartoons, and comics? | Syndicates |
| Newspapers: What were the daily reports of the actions of the Roman Senate, considered among the earliest "newspapers"? | Acta Diurna |
| Newspapers: What publisher was jailed in 1734 on a charge of seditious libel for criticizing the royal governor, whose acquittal symbolized colonial newspapers' independence from the Crown? | Peter Zenger |
| Newspapers: Is it true or false that the first 10 amendments to the U.S. Constitution are described as the First Freedoms? | False |
| Newspapers: Is it true or false that the penny press succeeded by appealing to better-off, fairly well-educated readers attractive to advertisers? | False |
| Magazines: What is Controlled Circulation? | A magazine provided at no cost to readers who meet a specific set of advertiser-attractive criteria (e.g., free airline and hotel magazines) |
| Magazines: What are Industrial, company, and sponsored magazines? | Magazines produced by companies for their own employees, customers, and stockholders, or by clubs and associations for their members |
| Magazines: What are Trade, professional, and business magazines? | Magazines that carry stories, features, and ads specifically aimed at people in certain professions and are distributed by professional organizations or media companies |
| Magazines: What are Consumer magazines? | Magazines sold by subscription and at various retail outlets, including newsstands, bookstores, supermarkets, garden shops, and computer stores |
| Magazines: What was the first magazine in Colonial America? | American Magazine, or a Monthly View of the Political State of the British Colonies |
| Magazines: What key event, combined with increased literacy and reduced cover prices, led to a booming interest in mass circulation magazines after the Civil War? | The Postal Act of 1879 |
| Magazines: Why were magazines able to dramatically reduce cover prices and increase readership in the late 1900s? | Due to their ability to attract growing amounts of advertising |
| Magazines: Writers who agitated for change by targeting powerful political and industrial people and institutions are called | Muckrakers |
| Magazines: When did the death of the mass circulation magazines begin? | 1956 starting with the Collier publication |
| Magazines: What is a magazine's pass-along readership? | Readers who neither subscribe nor buy single copies but who borrow or read a magazine in a public setting, such as a doctor’s office or library |
| Magazines: What are Advertorials? | Ads that appear in magazines that are designed to take on the appearance of genuine editorial content. |
| Magazines: What three characteristics must a publication possess (besides being "good") to succeed in the contemporary consumer magazine world? | A low cover price, appeal to specialized readership, and exciting graphics. |
| Magazines: What factor determines how magazines price their advertising space? | Their circulation |
| Magazines: When and why was the Audit Bureau of Circulations (ABC) established? | 1914 to provide reliability to the booming magazine industry which previously announced circulation figures loosely |
| Magazines: What is complementary copy? | Magazine content placed near an ad that is specifically designed to reinforce the advertiser’s message (or at least not negate it |
| Magazines: What magazine, first published in 1923 and originally only 28 pages long, was immediately popular for its presentation of the week’s news? | Time Magazine |
| Magazines: What term is commonly used to refer to online magazines? | Webzines |
Created by:
ckauff
Popular Miscellaneous sets