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PSY
| Term | Definition |
|---|---|
| Conformity | Dressing a certain way because your friends do. |
| Compliance | Signing a petition after someone politely asks. |
| Obedience | Giving someone an order and they follow it because you’re the boss. |
| Foot-in-the-door | First asking for a signature, then asking for a donation. |
| Door-in-the-face | Asking for $100, getting rejected, then asking for $10 |
| Lowball technique | Car dealer offers a low price, then adds hidden fees. |
| That's-not-all technique | TV ad says, “Buy one, get one free — plus a bonus gift!” |
| Social facilitation | Running faster during a race when people are watching. |
| Social loafing | Putting in less effort during a group project. |
| Deindividuation | Acting wildly at a concert because you feel anonymous. |
| Bystander effect | No one helps a person in need because everyone thinks someone else will. |
| Diffusion of responsibility | A large group sees a crash, but no one calls 911. |
| Fundamental attribution error | Assuming someone is rude because of their personality, not because they're having a bad day. |
| Situational attribution | “He’s late because of traffic.” |
| Dispositional attribution | “He’s late because he’s lazy.” |
| Cognitive dissonance | Believing in healthy eating but regularly eating junk food. |
| Prejudice | Feeling dislike toward someone based on race or gender. |
| Discrimination | Not hiring someone because of their ethnicity. |
| Stereotype | Believing all teenagers are irresponsible. |
| Central route persuasion | Choosing a product based on facts and evidence |
| Peripheral route persuasion | Choosing a product because the celebrity in the ad is attractive. |