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Chapter 7
Social Psychology
| Question | Answer |
|---|---|
| Fear arousing communication | persuasive messages that attempts to change people's attitudes by arousing fears |
| _________ amount of fear works best, then provide info on how to reduce | moderate |
| Heuristic-Systematic Model of Persuasion | An explanation of the two ways which persuasion communication can result in attitude change |
| One way persuasion communication can result in attitude change | systematically processing merits |
| Another way persuasion communication can result in attitude change | using mental shortcuts/heuristics |
| Attitude Inoculation | Making people immune to attempts to change their attitude by initially exposing them to small doses of the arguments against their position |
| Reactance Theory | Idea that when people feel their freedom to perform a certain behavior is threatened an unpleasant state of resistance is aroused which they can reduce by performing prohibited behavior |
| Attitude accessibility | Strength of the association between an attitude objects and a person's evaluation of that object, measured by the speed which which people can report how they feel bout the object |
| Theory of planned behavior | Best predictors of a person's planned, deliberate behaviors are the person's attitude toward specific behaviors, subjective norms and perceived behavioral control |
| Perceived Behavioral control | intentions are influenced by the ease with which they believe they can perform the behavior |
| What is the theory of planned behavior | idea that people's interactions are the best predictors of their deliberate behavior which are determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control |
| Persuasive Communication | SPeech/message advocating a side of an issue |
| Yale Attitude Change Approach | conditions under which people are most likely to change their attitudes in reponse to persuasive messages focusing on the source of the communication and he nature of the audience |
| ____ said (source), _____ to (communication nature), ______ target audience(audience nature) | who, what, whom |
| Elaboration likelihood model | two ways in which persuasive communication can cause attitude change (centrally and peripherally) |
| Central Route | When people are motivated, pay attention |
| Peripheral Route | When people do not pay attention and are swayed by surface characteristics |
| Central Route to Persuasion | ability and motivation*elaborate*persuasive communication*facts and logic* listen carefully*think about arguments |
| Peripheral Route to Persuasion | *case were people do not elaborate*swayed by superficial cues*length*qualifications, appearance* celeb brand tweet |
Created by:
marstudy101