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Fear arousing communication
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_________ amount of fear works best, then provide info on how to reduce
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Chapter 7

Social Psychology

QuestionAnswer
Fear arousing communication persuasive messages that attempts to change people's attitudes by arousing fears
_________ amount of fear works best, then provide info on how to reduce moderate
Heuristic-Systematic Model of Persuasion An explanation of the two ways which persuasion communication can result in attitude change
One way persuasion communication can result in attitude change systematically processing merits
Another way persuasion communication can result in attitude change using mental shortcuts/heuristics
Attitude Inoculation Making people immune to attempts to change their attitude by initially exposing them to small doses of the arguments against their position
Reactance Theory Idea that when people feel their freedom to perform a certain behavior is threatened an unpleasant state of resistance is aroused which they can reduce by performing prohibited behavior
Attitude accessibility Strength of the association between an attitude objects and a person's evaluation of that object, measured by the speed which which people can report how they feel bout the object
Theory of planned behavior Best predictors of a person's planned, deliberate behaviors are the person's attitude toward specific behaviors, subjective norms and perceived behavioral control
Perceived Behavioral control intentions are influenced by the ease with which they believe they can perform the behavior
What is the theory of planned behavior idea that people's interactions are the best predictors of their deliberate behavior which are determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control
Persuasive Communication SPeech/message advocating a side of an issue
Yale Attitude Change Approach conditions under which people are most likely to change their attitudes in reponse to persuasive messages focusing on the source of the communication and he nature of the audience
____ said (source), _____ to (communication nature), ______ target audience(audience nature) who, what, whom
Elaboration likelihood model two ways in which persuasive communication can cause attitude change (centrally and peripherally)
Central Route When people are motivated, pay attention
Peripheral Route When people do not pay attention and are swayed by surface characteristics
Central Route to Persuasion ability and motivation*elaborate*persuasive communication*facts and logic* listen carefully*think about arguments
Peripheral Route to Persuasion *case were people do not elaborate*swayed by superficial cues*length*qualifications, appearance* celeb brand tweet
Created by: marstudy101
 

 



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