Social Psychology
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| Fear arousing communication | persuasive messages that attempts to change people's attitudes by arousing fears
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| _________ amount of fear works best, then provide info on how to reduce | moderate
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| Heuristic-Systematic Model of Persuasion | An explanation of the two ways which persuasion communication can result in attitude change
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| One way persuasion communication can result in attitude change | systematically processing merits
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| Another way persuasion communication can result in attitude change | using mental shortcuts/heuristics
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| Attitude Inoculation | Making people immune to attempts to change their attitude by initially exposing them to small doses of the arguments against their position
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| Reactance Theory | Idea that when people feel their freedom to perform a certain behavior is threatened an unpleasant state of resistance is aroused which they can reduce by performing prohibited behavior
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| Attitude accessibility | Strength of the association between an attitude objects and a person's evaluation of that object, measured by the speed which which people can report how they feel bout the object
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| Theory of planned behavior | Best predictors of a person's planned, deliberate behaviors are the person's attitude toward specific behaviors, subjective norms and perceived behavioral control
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| Perceived Behavioral control | intentions are influenced by the ease with which they believe they can perform the behavior
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| What is the theory of planned behavior | idea that people's interactions are the best predictors of their deliberate behavior which are determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control
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| Persuasive Communication | SPeech/message advocating a side of an issue
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| Yale Attitude Change Approach | conditions under which people are most likely to change their attitudes in reponse to persuasive messages focusing on the source of the communication and he nature of the audience
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| ____ said (source), _____ to (communication nature), ______ target audience(audience nature) | who, what, whom
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| Elaboration likelihood model | two ways in which persuasive communication can cause attitude change (centrally and peripherally)
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| Central Route | When people are motivated, pay attention
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| Peripheral Route | When people do not pay attention and are swayed by surface characteristics
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| Central Route to Persuasion | ability and motivation*elaborate*persuasive communication*facts and logic* listen carefully*think about arguments
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| Peripheral Route to Persuasion | *case were people do not elaborate*swayed by superficial cues*length*qualifications, appearance* celeb brand tweet
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