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"3.01 CRM"
| Term | Definition |
|---|---|
| advocacy | word-of-mouth promotion and refer |
| business process management | |
| continuous improvement | |
| corporate culture | |
| customer experience management | |
| customer loyalty | |
| customer relationship management | |
| customer satisfaction | |
| customer service | |
| customer-centric | |
| organizational structure | |
| product development | |
| relationship buying | |
| touchpoints | |
| word-of-mouth promotion |