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methods of social psychology

QuestionAnswer
hindsight bias People’s tendency to be overconfident about whether they could have predicted a given outcome
Hypothesis A prediction about what will happen under particular circumstances
Theory A body of related propositions intended to describe some aspect of the world
Observational research This type of research involves observing participants in social situations. Semiformal approach: taking notes and interviewing participants.Observations can be misleading, however, and any tentative conclusions gleaned from observation should be tested using other methods.
Archival research Involves analyzing social behaviors documented in past records o Newspapers, police reports, hospital records, google searches, twitter posts. Can be used to test theories about social behavior
Surveys Surveys involve asking participants questions, usually through an interview or a questionnaire. • Usually used to estimate characteristics of a population.
Surveys The problem of representative sampling • Ideally the sample used to estimate opinions is representative of the population under study. • Survey results may be inaccurate if the sample is biased.
Randomly choosing people from a population will create an unbiased (representative) sample. Correlation does not establish causation.
Random sampling: Every person has an equal chance of being studied.
Convenience sampling (for example, contacting people as they enter the library or e-mailing fraternity and sorority members) is not random.
Correlational research Procedure: measuring two or more variables in their natural state (no manipulation)
Experimental research Procedure: manipulating at least one variable, measure at least one variable.
Reverse causation the direction of a relationship between two variables cannot be determined.
Third variable a third variable might explain the relationship between variable 1 and variable 2.
Self-selection …a problem that arises when participants select their level on each variable. • Causal interpretation of a relationship becomes difficult.
What are the advantages of correlational designs? can imply where causal relationships may be present • some things can only be measured and not ethically manipulated.
Correlations coefficients vary in their strength and direction Experimental research: research that randomly assigns people to different conditions or situations.
Independent variable Any variable that is manipulated Hypothesized to be the cause of a particular outcome. Experimental vs control condition
Dependent variable the variable that is measured (as opposed to manipulated • hypothesized to be affected by manipulation of the independent variable.
Experiments overcome problems with correlational designs: Reverse causality: by controlling for the IV, researchers can determine the direction of a relationship • Third-variable: overcomes the issue of self-selection • Assignment to conditions is determined by random assignment
Natural experiment This is a naturally occurring event or phenomenon having somewhat different conditions that can be compared with almost as much rigor as in experiments in which the investigator manipulates the conditions.
Experiments can determine causation because variables are controlled, but manipulating the situation may limit the validity of the results.
External validity This is an indication of how well the results of a study generalize to contexts other than those of the study itself. Experiments are sometimes low in mundane realism; they often don’t resemble real life all that well.
Internal validity In experimental research, internal validity refers to the likelihood that only the manipulated variable could have produced the results. A failure to control for differences (through random assignment) of comparison groups is one threat to internal validity. • Consequence: alternative explanations for results cannot be controlled for
Experiments tend to score low in external validity, but high in internal validity. How do we enhance external validity? • Enhance the mundane realism of your manipulation • OR study your research question in a real-world setting
True experiments Usually do a good job of controlling for alternative explanations (internal validity), but often do not resemble real life very well (external validity)
Field experiment This is an experiment conducted in the real world (not a lab), usually with participants who are not aware that they are in a study of any kind.
Reliability Reliability is the degree to which the particular way researchers measure a given variable is likely to yield consistent results.
Measurement validity Concerned with whether a test or measure assesses what it claims to. Can be established by testing the correlation between some measure and some outcome that the measure is supposed to predict.
Regression to the mean This is the tendency of extreme scores on a variable to be followed by, or associated with, less extreme scores.
Statistical significance This is a measure of the probability that a given result could have occurred by chance. o Results that have a very low probability of occurring by chance are considered statistically significant.
Replication This refers to reproducing the results of a scientific study. o Scientific controversy is sometimes generated by failures to replicate results or by accusations of incompetence on the part of the investigators.
Institutional review board (IRB) This is a university committee that examines research proposals and makes judgments about the ethical appropriateness of the research. • All research conducted at colleges and universities must be approved by an IRB.
Informed consent A person’s signed agreement to participate in a procedure or research study after learning all the relevant aspects
Deception research Research in which the participants are misled about the purpose of the research or the meaning of something that is done to them
Debriefing In preliminary versions of an experiment, this involves asking participants directly if they understood the instructions, found the setup to be reasonable, and so on.
Debriefing In later versions, debriefings are used to educate participants about the questions being studied.
Basic science Science or research concerned with trying to understand some phenomenon in its own right, with a view toward using that understanding to build valid theories about the nature of some aspect of the world
Applied research Research concerned with using current understanding of a phenomenon in order to solve a real-world problem
Intervention • An effort to change a person’s behavior
Created by: lunagmia
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