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english p1 skills
| Question | Answer |
|---|---|
| Brand Awareness Campaign | An advertisement campaign meant to increase the visibility of a new or preexisting brand, to tell you about their products |
| Promotional Sales Campaign | An advertisement campaign meant to showcase deals, sales, (i.e "50% off" "buy 1 get 1 free"), appeals through bribery |
| Product Launch Campaign | An advertisement campaign meant to advertise a new product, increase it's visibility |
| Re-branding Campaign | An advertisement campaign meant to give a brand a new look and/or identity |
| Social Cause/ Corporate Social Responsibility (CSR) Campaign | An advertisement campaign meant to tie a product or brand to a social issue (see Dove's inner beauty campaigns, or budweiser's feminist ones) |
| Content Marketing Campaign | An advertisement campaign that distributes and creates content such as blogs, videos, infographics |
| Influencer Marketing Campaign | An advertisement campaign that uses influencer endorsement to promote a product |
| Event Marketing Campaign | An advertisement campaign that promotes a brand or product through events, conferences, concerts, sports games, etc |
| Re-Targeting Marketing Campaign | An advertisement campaign meant to change the target audience of a pre-established brand and appeal to a new demographic of customers |
| Competitive Marketing Campaign | An advertisement campaign meant to directly attack a brand's opponents |
| Big Picture Advertisement Layout | A large photo is the focus of the advert, very little or no text |
| Picture Window View Advertisement Layout | A large photo is the focus of the advert, followed a significant amount of text below it |
| Big Type Advertisement Layout | Large text is the focus of the advert, very little or no visuals |
| What are the key ideas of an infographic? | -Condensed, simplified information -Image centric, using symbols and icons to convey messages (iconography) -Accessible -Depict relationships and concepts |
| 'How-to' inforgraphic | Instructional infographic, usually with steps |
| Pie Chart Infographic | An infographic whose key focus is a pie chart |
| Timeline Infographic | An infographic focusing on the development of a specific subject |
| Informative Infographic | An infographic heavy on data/information |
| Comparison Infographic | An infographic focused on comparing one or more things |
| Number Infographic | An infographic heavy on numbers/data |
| Chart Infographic | An infographic focused on a data graph (other than a pie chart) |
| What are the 9 points of Gestalt's psychology of design? | -Simplicity -Continuity -Closure (the brain fills in gaps itself) -Common region, common faith -Proximity -Symmetry of order -Past experience -Parallelism -Focal point |
| What kind of appeals can an advertisement and/or magazine cover use? (hint: think of at least 12) | -Belonging -Aspirations, dreams -Romantic love -Elite people, expert advice -Glamorous places -Successful careers -Art, culture, history -Nature -Beauty, sex appeal -Self importance -Nostalgia -Comedy |
| What is the ear/left third of a magazine cover? | The top left corner, usually left exposed in a news agents stack of magazines |
| What is the puff in a magazine cover? | Piece of writing that grabs the reader's attention by being contained in a shape (cloud, star, box, etc) meant to convey more information about whats inside |
| What is the box-out/strip of a magazine cover? | Seperated lines of text/info at the bottom of the cover, typically include information about minor articles. Larger version of a strip is a banner. |
| What is the masthead of a magazine cover? | Area at the top of the magazine that usually continues the magazine title/brand, edition number, date, etc |
| What is the sell-line of a magazine cover? | A short line appealing to the reader to buy the magazine, usually hinting at or referring to contents of the magazine |
| What is the cover line in a magazine cover? | Lines from an article displayed on the cover |
| What are featured articles in a magazine cover? | Most prominent article displayed on the cover, the main piece/attraction of the magazine (i.e an exposé, a special interview, etc) |
| What does SPARK stand for in your introduction? | Subject, Purpose, Audience, Role of the creator, Key (thesis) |
| What are some subordinate conjunctions? | While, since, when, whenever, whereas, as long as, even if, unless, until, in the event that, whether or not, supposing, though, as long as, etc |
| Personification (literary device) | Creates animation and familiarity, makes something more human |
| Alliteration (literary device) | Use of sound to emphasis or make something memorable by repetition |
| Rhetorical group of 3 (literary device) | Cumulative effect, builds up related ideas |
| Rhetorical questions (literary device) | Makes the reader reflect on their own views about an idea |
| Modal verbs, i.e may, might, should, could (literary device) | Changes tone of a piece, can create certainty/uncertainty/obligation |
| Emotive language (literary device) | Makes the reader sympathize/empathize with the text's purpose |
| Denotation (literary device) | What the writer actually puts down on the paper |
| Connotation (literary device) | What the writer actually means/the underlying message |
| Comparative words (literary device) | '-er' words compares something to another item/person/idea |
| Superlative words (literary device) | '-est' words suggest superiority of an item/person/idea |
| Colloquialism (literary device) | Everyday language/words that engage the audience to gain their support and 'level with them' |
| Irony (literary device) | Idea is written to mean the opposite, for humour, to expose something, or to emphasise something |
| Puns (literary device) | Play on words for comic effect |
Created by:
daydreaming-ghost
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