The person who delivers the message must be credible. "Appeals to ethics through authority and credibility"

The message must be logical and well prepared/presented. "Facts and evidence used"

The message touches the emotions. "Appeals to the emotions of the audience"

Need (Describe the problem and the need for change)

Satisfaction (Present a solution)

Visualization (What does the result look like)

Action (Request immediate action)

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Communication Arts

Persuasive Quiz

Term	Definition
Ethos	The person who delivers the message must be credible. "Appeals to ethics through authority and credibility"
Logos	The message must be logical and well prepared/presented. "Facts and evidence used"
Pathos	The message touches the emotions. "Appeals to the emotions of the audience"
Step 1	Attention
Step 2	Need (Describe the problem and the need for change)
Step 3	Satisfaction (Present a solution)
Step 4	Visualization (What does the result look like)
Step 5	Action (Request immediate action)