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media arts
| Term | Definition |
|---|---|
| shape | lines create or imply shape, which are two dimensional |
| form | linear drawing techniques can be used to create an illusion of three dimensionality |
| size | objects look further when they are far away |
| vertical location | objects higher on the page are perceived as further away |
| overlapping | when an object is partially obscured, perceived as further back |
| liner perspective | all lines will converge on the horizon at the vanishing point |
| atmospheric perspective | objects which are further away have less distinct color and contrast |
| positive and negative space | the focal point is positive space, and the background is negative space |
| pointillism | dots of color applied in patterns to form an image |
| vertical line suggests | strength, stability, authority |
| horizontal lines suggest | peace, calm, positiveness |
| diagonal line suggests | drama, action, movement |
| closure | the mind supplies missing pieces to complete the image |
| continuity | the eye is inclined to follow a direction created in a visual field until it meets a new object |
| similarity | the tendency to group objects of similar shape/color together and consider them part of the same form, |
| proximity | tendency to group points or objects that are close to one another relative to less proximate in the visual field |
| figure and ground | the figure is what you perceive and ground is what is what is in the background |
| serif | small decorative flourishes at the end of a stroke |
| non-serif | "without" serif |
| variable width | uses proportional spacing between letters, bunching them together in certain spaces |
| fixed with | uses the same spacing regardless of their size and shape |
| one point | 1/72 inch |
| leading | space between lines |
| kerning | process of adjusting the space between individual characters |
| layout | the design for the overall appearance of the page |
| hierarchy | the prominence of your typographic elements relative to each other |
| hue | pure color |
| monochromatic colors | different colors derived from same base hue by using its shades, tits, and tones |
| analogous | 2-4 colors next to each other |
| complementary colors | colors across from each other on the color wheel |
| split complementary colors | uses colors on either side of the complement |
| triadic colors | 3 colors evenly spaced around the wheel |
| tetradic colors | forms a rectangle on the wheel using 2 complementary colors |
| saturation | the intensity or purity of a hue |
| value | the degree of lightness or darkness |
| texture | the illusion of 3-d texture created by the artist attempting to reproduce the color and value of real-world textures |
| pattern | a repetition of more than one design element working in concert with each other |
Created by:
peyton0509
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