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Qualitative Research
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Aim of Qualitative Research
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Research 3

TermDefinition
Qualitative Research Is a type of social science research that collects and works with non-numerical data
Aim of Qualitative Research Is to interpret meaning from the collective data in order to understand social life through the study of targeted populations or places
Interpretative Approach Gain an insider's perspective
Transcription Involves the process of converting audio and video into written text. This allows researchers to work with data in a manageable format and analyze effectively
Coding Process of categorizing data by assigning labels to segments of text that are relevant to the research question. Can be based on themes, concepts, and trends.
Analysis Process of examining coded data to identify patterns, themes, and trends. Can involve summarizing data, comparing and contrasting different codes, and exploring relationships.
Method Is a research tool
Methodology Justification for using a specific research method. It refers to the strategy used.
Open-ended Question Survey Allows respondents to freely express their thoughts and feelings in their own words.
In-depth Interviews Predetermined list of questions or topics for discussion. Evolving of conversation is allowed
Oral History Involves a series of in-depth interviews conducted with one or multiple participants over an extended period of time.
Focus Group Researcher engages a small group of participants (5-15) in a conversation designed to generate data relevant to research question.
Observation Study Unobtrusive measures, which do not disturb or affect the social environment, are employed so participants are unlikely to react, as they are not aware that they are being studied.
Content Analysis Research tool for identifying words, themes, or concepts in a qualitative data like text, enabling researchers to quantify and analyze meanings and relationships
Reliability Refers to the consistency of the results obtained
Validity Refers to whether a test accurately measures what it's supposed to measure
Structured Interview Use of standardized questionnaires, allowing participants to seek clarification on unclear questions, which isn't possible with surveys
Semi-Structured Interview The list of topics and key questions to be covered are flexible, with some questions repeated, others excluded. Providing guidance but not a structured format.
In-Depth Interview Investigating general area of interest. No predetermined list of questions and guidance. You have to have a clear idea about the aspect you want to explore.
Narrative Interview Researcher allows participants time to describe and develop a story, little involvement from the researcher
Focus Group Interview Naturally semi-structured, this approach involves predetermined questions to guide the conversation, yet new questions arise organically
Methodologies Systematic methods used in research to gather, analyze, and interpret data for achieving specific objectives.
Ethnography Is a research method where researchers immerse themselves in a particular culture or social group to observe and understand their behaviors, beliefs, and practices
Narrative Methodology Is a qualitative approach that focuses on understanding individual's experiences and stories to gain insight into their perspectives and meanings they assign.
Case Study Methodology Involves the study of an issue explored through one or more cases within a bounded system
3 Variations of Case Studies - Single Instrument - Multiple Instrument - Intrinsic Instrument
Single Instrument Researcher focuses on an issue or concern and then selects one bounded case to illustrate the issue
Multiple Instrument One issue or concern is selected but the researcher selects multiple case studies to illustrate the issue to show different perspectives
Intrinsic Instrument Focus is on the case itself because the case presents an unusual or unique situation
Phenomenology Is a research method that explores individual's lived experiences and perceptions of a phenomenon to understand its essence
Action Research Is a methodology where researchers work together to solve real-world issues through a cycle of planning, action, observation, and reflection
Discourse Analysis Is a research method that studies how language is used to create meaning and shape social interactions.
Ethnomethodology Is a sociological approach that studies how people make sense of and navigate everyday social interactions to maintain social order.
Grounded Theory Is a research method focused on developing theories directly from collected data, rather than from pre-existing ideas
Data Reduction Involves organizing and condensing collected data, often through coding.
Codes Should Be; 1. Valid 2. Distinct 3. Exhaustive 4. Insightful
Data Display Using charts, networks, and graphics to understand data better
Conclusion / Verification Drawing conclusions from the data analysis and verifying them using the collected data.
Ontological Authenticity Participants are educated about understanding the social world investigated.
Educative Authenticity Allows participants to develop greater understanding of others within the social world.
Catalytic Authenticity The research enhances decision-making by participants
Tactical Authenticity The research empowers the participants
Negative of In-Depth Interview... Much of the data will lack focus
Negative of Focus Group Interview... Obtaining accurate data is challenging due to variations in participants' personalities and approaches.
What is Ethnography characterized by? - Human Behaviour - Particular group or subculture - Relationship between individuals and their social context - Researcher in a role of insider - Extended period of time
Differences between Ethnography and Narrative? Ethnography places stories within culture. Narrative focuses on the individual story.
Differences between Phenomenology and Ethnomethodology? Phenomenology describes the structure of experiences, while ethnomethodology explores how people use their practical knowledge in everyday situations before those experiences take shape.
What key characteristics does Grounded Theory have? - No narrow research question - Formal literature is delayed - Literature is used as secondary data
Analysis of Data Process: 1. Data Reduction 2. Data Display 3. Conclusion/Verification
Created by: gabayroi02
 

 



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