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EII OBJ 1.01
Business plans terms part 2
| Term | Definition |
|---|---|
| Management | the practice of giving the innovation inherent in entrepreneurship a more solid management structure |
| Market analysis | a detailed assessment of your business's target market and the competitive landscape within a specific industry. |
| Market position | the ability to influence consumer perception regarding a brand or product relative to competitors. |
| Marketing | activities a company undertakes to promote the buying or selling of a product or service. |
| Marketing plan | a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. |
| Niche | a market segment where certain products and services are in demand. |
| operations | activities that businesses engage in on a daily basis to increase the value of the enterprise and earn a profit. |
| Physical resources | tangible items that are necessary and available for a business to function. |
| Product | the item offered for sale. |
| Product development | a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. |
| Product promotion | the process of explaining the value of a product to potential and existing customers to educate, generate interest, and spur purchase. |
| Profit | the money a business pulls in after accounting for all expenses. |
| resource | any factor that's necessary to accomplish a goal or carry out an activity. |
| return on equity | the measure of a company's net income divided by its shareholders' equity. |
| return on investment | the money an investor in a business earns for the injection of financial capital. |
| risk management plan | a term used to describe a key project management process. |
| royalty | payments that one party makes to another party that is the owner of an intellectual property or real property asset. |
| sales volume | the number of units your company sells during a specific reporting period. |
| strategic plan | a process in which an organization's leaders define their vision for the future and identify their organization's goals and objectives. |
| Strategy | the long-term goal or roadmap for an organization, and how it plans to reach them. |
| Table of contents | lets readers quickly find the information that is most important to them. |
| Target market | a specific group of potential customers who a business aims to reach with its products or services. |
| Third-party agreement | agreements that involve a person who is not a party to the contract but is involved with the transaction. |
| Venture | a new business or business activity that entrepreneurs or institutions launch that involves the potential for a return and risk. |