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Unit 2 Vocabulary

Informational and persuasive

TermDefinition
primary source An original document containing first-hand information about a subject
counterclaim Reasoning or facts given in opposition to an argument
avant-garde Type of advertising/persuasive technique used when advertisers make it seem that the product is so new that you will be the first person on the block to have it
transfer Type of advertising/persuasive technique used when advertisers want you to associate good feelings created in an ad with the product
rhetoric The art of using words to persuade in writing or speaking
advertising The use of print, graphics, or videos to persuade people to buy a product or use a service
valid Facts and details in a text that support the author’s claim and are credible and true
secondary source An interpretation of information gathered from primary sources
text features Include organizational features such as table of contents, glossary, index, graphics, such as diagrams and charts, special formatting such as boldface, italics, and bulleted text
bandwagon type of advertising technique used when advertisers make it seem that everyone is buying the product, making you feel you should buy it
facts and figures Type of advertising/persuasive technique used when statistics, percentages, and numbers are used to convince you that this product is better
claim A position statement, or thesis, that asserts an idea or make an argument
credibility To be trusted or believed/valid
Informational writing Form of writing whose purpose is to explain or inform
thesis statement A sentence, in the introduction of an essay, that states the writer’s position or opinion on the topic of the essay
testimonials Advertisers use both celebrities and regular people to endorse products
Created by: fperry856
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