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Term

habituation
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specific purpose
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TermDefinition
habituation the process of becoming more comfortable as you speak
specific purpose a concise statement of what listeners should be able to do by the time the speaker finishes their speech
central idea definitive point about a topic
main ideas subdivisions of the central idea of a speech that provide detailed points of focus for delivering the speech
lay testimony the opinion of someone who experienced an event or situation firsthand
figurative analogy a comparison between two essentially dissimilar things that share some common feature on which the comparison depends
topical organization organization determined by the speaker's discretion or by recency, primacy, or complexity.
primacy arrangement of ideas from most important to least important or from strongest to weakest
recency arrangement of ideas from least important to most important or from weakest to strongest
spatial organization organization according to location, position, or direction
cause and effect organization organization by discussing a situation and its effects, or a situation and its causes
specificty organization from specific information to a more general statement or from a general statement to specific information
signpost a verbal or nonverbal organization signal
concrete word a word that refers to an object or describes an action or characteristic in the most specific way possible
specific word a word that refers to an individual member of a general class
correct word a word that means what the speaker intends and is grammatically correct in the phrase or sentence in which it appears
drama a characteristic of a speech created when something is phrased in a way that differs from the way the audience responds
omission leaving out a word or phrase the audience expects to hear
inversion reversing the normal word order of a phrase or sentence
candence the rhythm of language
parallelism using the same grammatical structure for two or more clauses or sentences
antithesis contrasting the meanings of the two parts of a parallel structure
alliteration the repetition of a constant sound several times in a phrase, clause, or sentence
inflection variation in vocal pitch
dialect a consistent style of pronunciation and articulation that is common to an ethnic and geographic region
cognitive dissonance the sense of mental disorganization or imbalance that may prompt a person to change when new information conflicts with previously organized thought patterns
hierarchy of needs Abraham Maslow's classic theory that humans have five levels of needs and that lower-level needs must be met before people can be concerned about higher-level needs
elaboration likelihood model (ELM) a contemporary theory that people can be persuaded both directly and indirectly
proposition of fact a claim that something is or is not the case or that something did or did not happen
proposition of value a claim that calls for the listener to judge the worth or importance of something
proposition of policy a claim advocating a specific action to change a regulation, procedure, or behavior
rhetoric the process of discovering the available means of persuasion
dynamism an aspect of a speaker's credibility that reflects whether the speaker is perceived as energetic
terminal credibility the final impression listeners have of a speaker's credibility after the speech has been concluded
derived credibility the impression of a speaker's credibility based on what the speaker says and does during the speech
inductive reasoning using specific instances or examples to reach a probable general conclusion
reasoning by analogy a special kind of inductive reasoning that draws a comparison between two ideas, things, or situations that share some essential common feature
deductive reasoning moving from a general statement or principle to reach a certain specific conclusion
syllogism a three-part argument, including a major premise, a minor premise, and a conclusion
refutation organization according to objections your listeners may have to your ideas and arguments
motivated sequence Alan H. Monroe's five-step plan for organizing a persuasive message: attention, need, satisfaction, visualization, and action
logical divisions genres: types of music, types of instruments
extended analogy is a type of composition where one idea, process, or thing is explained by comparing it to something else over a longer narrative
literal analogy a comparison between two similar things
figurative analogy a comparison between two essentially dissimilar things that share some common feature on which the comparison depends
operational definition is a clear, concise detailed definition of a measure
complexity arranging ideas from simple to more complex
ad hominem a group of argumentation strategies that focus on the person making an argument rather than their viewpoint
Created by: ameliah21
 

 



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