Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
PR Quiz 3 / exam
responses to public relations quiz 3 and exam to study for midterm
| Term | Definition |
|---|---|
| Which of the following does NOT describe public opinion? | solid and unchanging |
| One of the MOST important public opinion lessons to emerge from the 2017 launch of the #MeToo movement is that ________. | public opinion is an elusive and fragile commodity |
| Protecting clients from damage in the court of public opinion is referred to as ________. | reputation management |
| The underlying lesson behind "The Tylenol Murders," case study, is that once corporate reputation is damaged, it can be almost impossible to rebuild. | false. |
| Which of the following is NOT a definition of public opinion? | the collective influence on what a single individual thinks about a given issue |
| A primary focus of the practice of public relations is ________. Choose all that apply. | trying to influence an individual's attitude, tracking public opinion issues |
| Which of the following best fits the definition for the term attitude? | as predispositions to think a certain way about a certain topic |
| In general, in terms of Communication in PR, what do some executives fail to understand when dealing with the media? | that the reporter is always a reporter and wants the story, whether good or bad |
| Characteristics that influence attitudes include religion and social class. | true |
| If your parents owned only SUVs since you can recall, when you go to purchase your first vehicle as a new parent, you will first consider buying an SUV. Which of the following characteristics has likely influenced your decision in this case? | familial |
| Public opinion can seriously affect the success of enormous, well-established organizations when the public decides they or their executives have violated the public's trust. | true |
| What does the theory of cognitive dissonance mean? | people tend to avoid information opposed to their own points of view |
| What does social judgment theory suggest? | people have a "latitude of acceptance" within which they may change their opinion |
| In the hierarchy of needs theory, what does the second level focus on? | safety needs |
| According to the elaboration likelihood model of motivation, if we're interested and focused enough on a message, we take a "peripheral" route to a decision. | false |
| Facts and emotions can be considered as evidence of messages to persuade publics. | true |
| Which of the following is true of the systematic mode of persuasion for publics? | how they carefully consider arguments |
| A dad, carefully analyzing prices and availability of a classic shoe for his son, is in a ________ mode. | systematic |
| A son, basing his need for a new classic shoe on whether or not his friends have the same thing, is in a _________ mode. | heuristic |
| Which of the following is NOT one of the types of "evidence" that will persuade? | activity (correct answers: facts, emotions, personalizing) |
| The following are all factors that contribute to corporate reputation EXCEPT: | corporate gain (correct answers: Emotional appeal, Social responsibility, Products and services |
| A president trying to gain support for an assault on terrorism would likely use an ________ appeal. | emotional |
| "Being all you can be" is what Abraham Maslow would likely describe as fulfilling the ________ need. | self-actualization |
| According to textbook's "A Question of Ethics: The One Evil Public Opinion Can't Stop," why does gun violence continue to proliferate despite public opinion favoring stronger gun laws? | U.S. politicians are indebted to gun rights groups. |
| "Spin" can be a useful tactic if it helps to gain an edge in business or media. | false |
| . Using your experiences, especially when they reflect how you've overcome obstacles, is an appeal based largely on ________. | personalizing |
| . Of the following, what is MOST true of organizational leaders in the early 21st century? | they are extremely sensitive to public opinion |
| Good public relations can often build trust in an organization, even when reality is destroying it. | false |
| ________ aligns communications with an organization's character and action. | Relationship management |
| What does Edelman's Trust Barometer measure? | public trust in institutions around the world |
| In order to successfully influence public opinion, what is a key skill for public relations practitioners? | to anticipate trends in society |
| Research suggests that attitudes are likely evaluations that people make about specific problems or issues. | true |
| According to research, familial relationships are no longer a major characteristic that influences attitudes in the United States. | false |
| On any public opinion issue, the "muddled middle" represents the positive opinion publics. | false |
| Abraham Maslow developed a theory indicating that each of us use either the "central route" or the "peripheral route" to information processing. | false |
| Which of the following was Ivy Ledbetter Lee's principal contribution to the field of public relations? | a recognition that the public needed to be informed |
| Technically, public relations professionals must have knowledge of the following: Choose all that apply. | effective communication, current events, ethics |
| The practice of public relations began long before fields like psychology, law, accounting, and medicine were recognized. | false |
| According to the textbook, what can be classified as one of the foundations of the public relations practice today? | participation in a free and open democratic information society |
| Which of the following is NOT a major trend contributing to the evolution of the practice of public relations? | growth in the use of traditional distribution systems, including cars, trucks, and airlines |
| Where did the term propaganda originate from? | with Pope Gregory XV to spread the word about Catholicism |
| Principles developed by Ivy Lee in working with the press on behalf of businesses included ________. | commitment to present his client's point of view honestly, accurately, and forcefully |
| One of Edward L. Bernays's biggest contributions to the field of public relations was ________. | using approaches that drew upon insights from the field of psychology |
| Which predominant societal force has joined public relations to revolutionize the way organizations and individuals communicate with key publics around the world? | social media |
| The Public Relations Society of America reached a common definition for public relations in 2012. Which of the following is also a representation of what PR constitutes? | A planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." |
| Every PR process starts with _______________. | research |
| Reviewing public relations functions as part of the organizational decision-making process, which of the following is obvious? | Public relations practitioners work with many diverse publics |
| The twisting of messages and statements to create the impression of positive performance is ________. | highly unethical according to Public Relations practice. |
| Public relations practitioners should maintain a healthy knowledge of current events MOSTLY because ________. | they may need to put that knowledge to work for a client or employer |
| Advertising and marketing promote products and services. Public relations promotes an entire institution. | true |
| The key to effective public relations practice can be all of the following EXCEPT: | spin |
| Ivy Lee assisting John D. Rockefeller, Jr. at the turn of the last century arguably “founded” the modern practice of public relations. | true. |
| According to the PRSA, the foundation of Public Relations (4Ps) include the following EXCEPT: | procedure (some include process, practice, and public). |
| From Sietel, Public relations is a planned process based on a mutually satisfactory two-way communication model. | true. |
| P.T. Barnum was a famed self-promoter who is credited with the founding of public relations propaganda. | false |
| Why is public relations more important for organizations today? | good public relations is no longer an option, but a necessity for organizations |
| The effectiveness of a public relations department depends on the level of access it has to management. | true |
| Harold Lasswell's model of communication helped identify the gap in communication centering around _____________________. | feedback |
| Under the management role of PR, practitioners can function as any of the following EXCEPT: | the avid negotiator (the three are: the expert prescriber, the comm facilitator, and the problem-solving facilitator) |
| Communication Managers usually are part of the management team and _____________. | are involved in the strategic thinking process of an organization, think strategically by focusing on the efforts of the org that contributes to the mutually beneficial relationships, are a requirement for corporate communication to function strategically |
| Communication which is accompanied by action, is key in maintaining a satisfactory, long-term, trusting relationships with publics and stakeholders | true |
| In John Marston's R-A-C-E process, the key step is ________ | effective action |
| A public relations speech writer who helps put ideas and words together for a campaign message plays the role of _____________ in the communication process. | encoder |
| professional practitioners who understand the "management interpreter" perspective of public relations recognize ________. | the importance of communicating organizational goals and policy accurately and candidly to the public |
| In the Expert Prescriber role, the PR manager _________________. | is an authority on a particular industry, problem, or type of public relations |
| The PR practitioner must know how to _____________. Choose all that apply. | impart ideas, consider other opinions, master writing |
| For a group of people to become an organization's public, which of the following does NOT occur? | They must seek public relations counsel in order to resolve the situation (correct: They must face a similar situation, they must recognize what is problematic in that situation, they must organize to do something about a problem. |
| Before holidays, the Automobile Association of America (AAA) releases advice on safe driving habits for long trips. This is an example of communication intended ____________. | to inform |
| What is the cardinal rule for public relations practitioners? | never, ever lie. |
| Some might say PR should really stand for performance recognition because positive action communicated straightforwardly will yield positive results. | true. |
Created by:
FaithMcBaith
Popular Miscellaneous sets