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Small Business
Learning Unit 4
| Question | Answer |
|---|---|
| 4 phases of strategic management process | Strategy formulation phase Strategy evaluation phase Strategy implementation phase Sustainable competitive advantage |
| Steps included in Strategy formulation | 1. Developing business mission 2. Analysing the internal and external environment 3. Conducting a SWOT analysis 4. Developing an objective and generating a strategic alternative 5. Choosing those to pursue |
| Two step Strategy Evaluation | 1. Review the external and internal factors 2. Measure the strategies against an innovation and financial risk matrix |
| 3 Generic strategies | 1. Cost leadership strategy- focuses on being a low cost producer 2. Differentiation strategy- offers unique attributes that customers value 3. Focus strategy- focuses on a narrow segment |