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cognitive diss OFFIC
cognitive dissonance OFFICIAL
Question | Answer |
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cognitive dissonance | the unpleasant feeling of physiological tension that comes when we perceive that our attitudes are inconsistent with oour behaviour |
Theory of cognitive dissonance | - Leon Festinger 1957, - People experience cognitive dissonance when thy behave in a way that is contradictory to their attitude CD leads to motivation to reduce the dissonance. The stronger the discrepancy the greater the motivation |
Rationalisation | can reduce such discomfort by explaining away the discrepancy in question, as when people who take up smoking after previously smoking decide that the evidence for it being harmful is less than they previously thought |
strong attitude Magnitude as a factor affecting cognitive dissonance | A strong attitude is an attitude that is usually thought about, well-known and easily accessible. It tends to be personally relevant and have a strong underlying emotional component. |
strong attitude 2 | The stronger the attitude, the more likely it is that it will be stable and consistent over time, be resistant to change and influence behviour Stronger attitudes are more likely to predict behaviour than weaker attitudes |
Dissonance can be reduced by | Changing existing beliefs Change behaviour Reducing the importance of the beliefs |
criticisms + - | +ve testable by scientific means -ve cannot physically observe cognitive dissonance - cannot objectively measure (behaviour) .therefore cognitive dissonance is somewhat subjective -ve vaguness/ ambiguity about the term dissonance |
limit | Majority of experiments used students as participants, Many of thee studies supporting the theory of cognitive dissonance have low ecological validity Individual difference in whether or not people act as this theory predicts. |
differences | Highly anxious people are more likely to do so. Many people seem able to cope with considerable dissonance and not experience the tension the theory predicts |