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intro to social psyc

intro to social psych

QuestionAnswer
what is social psych? Looks at the peoples thoughts, behaviours and feelings within a social context
aspects of social psych social influence - conformity, compliance, obedience - e.g Asch social perception - impression formation, attraction, stereotyping social interaction - aggression and conflict, helping, prejudice, communication
what makes a good theory? • Predictive accuracy ○ Does it reliably predict behaviour ? • Internal coherence ○ Is it logical and consistent? • Parsimony ○ Does it make unnecessary assumptions ? • Fertility - Does it inspire more ideas/research?
pros and cons of experiments Pros - Allow for causation - High on internal validity - Controlled environment Cons - Low on external validity - Demand characteristics - - Social desirability bias - Hawthorne effect - Experimenter biases
Created by: willkruger
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