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BE 4.03 MK-901
| Question | Answer |
|---|---|
| ADVERTISING | Any paid form of nonpersonal presentation of ideas, goods, or services |
| COMPETETIVE ADVANTAGE | The edge achieved by businesses that offer something better than their competitors |
| CUSTOMERS | The people that buy goods and services |
| DURABLE GOODS | Tangible items that should last longtime |
| ECONOMEY | The system in which people make and spend their incomes |
| FEATURE | A fact about or a characteristic of a product |
| GOODS | Tangible objects that can be manufactured or produced for resales |
| MARKETING | The activity, set of institution, and processes for creating , communicating, delivering, and exchanging offering that have value for customers, clients. partners, and society at large |
| MARKETING CONCEPT | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals |
| NONDURABLE GOODS | Tangible items that are consumed within a short time |
| PERSONAL SELLING | The form of promotion that determines client needs and wants and responds through planned personalized communication that influences purchase decisions and enhances future business opportunities |
| PLANNING | The management function of deciding what will be done and how it will be accomplished |
| PRICING | A marketing function that involves determining and adjusting prices to maximize return and meet customer's perceptions of value |
| PRODUCERS | The people who make or provide goods and services |
| PRODUCT | Marketing element referring to what goods, services, or ideas a business will offer its customers |
| PUBLUCITY | Any nonpersonale presentation of ideas |