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comm 150 test 2

terms - ch.12

Subject A broad area of knowledge
Topic Some specific aspect of a subject
Brainstorming An uncritical, non-evaluative process of generating associated ideas
Audience analysis The study of the intended audience for your speech
Audience adaptation The active process of developing a strategy for tailoring your information to the specific speech audience
Survey A questionnaire designed to gather information from people
Setting The occasion and location for your speech
General speech goal The intent of your speech
Specific speech goal A single statement of the exact response the speaker wants from the audience
Secondary research The process of locating information about your topic that has been discovered by other people
Periodicals Magazines and journals that appear at fixed intervals
Primary research The process of conducting your own study to acquire information for your speech
Examples Specific instances that illustrate or explain a general factual statement
Expert opinions Interpretations and judgments made by authorities in a particular subject area
Expert A person who has mastered a specific subject, usually through long-term study
Anecdotes Brief, often amusing stories
Narratives Accounts, personal experiences, tales, or lengthier stories
Comparisons Illuminate a point by showing similarities
Contrasts Highlight differences
Plagiarism The unethical act of representing a published author’s work as your own
Factual statements statements that can be verified
Statistics numerical facts
Created by: mjbarne
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