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Chapter 8

Mgmt Chapter 8 quiz questions

QuestionAnswer
firms often rely on advertising to implement the concentration strategy of market penetration true
a backward vertical integration strategy involves a firm entering a buyer's business false
most unrelated diversification efforts are not successful true
diversification involves creating a new company whose stock is owned by investors false
porter's five forces analysis is the best-known approach to portfolio planning false
the BCG matrix analysis suggests that profits from cash cows should be invested back into cash cows false
companies use concentration strategies to grow within an industry. a company can use one, two, or all three as part of its effort to excel within an industry. which of the following are concentration strategies? market development, product development, and market penetration
comfort shoes inc. is a firm that manufactures orthopedic shoes and sells them at retail stores in NY. based on the popularity of the shoes, the firm decides to open an outlet in NJ to sell the existing line of orthopedic shoes. which strategy is shown? market development
Created by: hallie999
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